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Peggy Stover
Lecturer and Director, Undergraduate Marketing Institute
Contact
319-335-3753
Office
S259 Pappajohn Business Building (PBB)
Academic history 
MA in Organizational Leadership & Innovation, University of Denver, 2011
BBA in Finance & Marketing, St. Mary's University, 1988
Expertise 
Brand Management - Consumer Products, Category Management,
Competitive Intelligence,
Multicultural Marketing,
New Products,
Qualitative and Quantitative Market Research,
Syndicated Data Analysis (AC Nielsen, IRI, NPD),
Sales Management, Strategic Management, Business Ethics, Management Leadership
Awards 
Outstanding Advertising March 2008 for Beanpod Earth Day 2008, Giftware News,
Top Women in Grocery Rising Star 2008, Progressive Grocer Magazine,
U.S. Design Patent #D575155, United States Patent & Trademark Office, August 2008
ABCD (Above & Beyond Call of Duty) Award, Kraft Foods, 1998
Business Team of the Year by Personal Care Marketing, SC Johnson Wax, 1996
SC Johnson Wax TOPS Mentor Excellence Award, SC Johnson Wax, May 1996
Outstanding Young Women of America, 1989
Selected publications 

Preventive Medicine Against CI Attacks, Society of Competitive Intelligence Magazine. Peggy E. Stover, Society of Competitive Intelligence, Alexandria, VA, 1999, vol 2, 37

When The Press Interviews Your Competitors, Society of Competitive Intelligence Magazine. Peggy E. Stover, Society of Competitive Intelligence, Alexandria, VA, 1999, vol 2, 37

CI for Packaged Goods, Society of Competitive Intelligence Magazine. Peggy E. Stover, Society of Competitive Intelligence, Alexandria, VA, 1998, vol 1, 37

Shoestring Intelligence: The Want Ads, Society of Competitive Intelligence Magazine. Peggy E. Stover, Society of Competitive Intelligence, Alexandria, VA, 1998, vol 1, 43

Current and prior positions 
Vice President Marketing & Sales, Pacific Sands, Inc., September 2010 - January 2015
Assistant Guest Professor of Marketing, University of Dubuque, Dubuque, IA, 2010 - 2011
Director of Marketing and Sales, Soy Basics, New Hampton, IA, 2005 - 2009
Director of Prepared Foods Marketing and Market Research, Chef Solutions (Division of Lufthansa Airlines), Schaumburg, IL, 2002 - 2005
Group Manager Market Research, Coors Brewing Company, Golden, CO, 1999 - 2001
Brand Planning Manager & New Products Development, Kraft Foods, Inc. (Oscar Mayer Division), Madison, WI, 1997 - 1999
Business Decision Analyst and Competitive Intelligence, SC Johnson Wax, Racine, WI, 1993 - 1997
Review and editorial work 

Review Panels, Package Design Magazine, November 2014 - Current

Presentations 

"A Case Study of a Packaging Brand Failure". University of Iowa School of Engineering, University of Iowa School of Engineering, November 2015

"How to Market an App: An Overview". Advanced Media Workshop, College of Liberal Arts & Sciences, University of Iowa School of Journalism, October 2015

"The Purchasing Power of the US Hispanic Consumer". Iowa Latino Youth Summit, University of Iowa Memorial Union, October 2015

Career Leadership Academy, Pomerantz Center, March 2015

"The Story of a Brand Failure: Kellogg's Breakfast Mates"., Iowa City, IA, November 2014

"American Business Customs". Chinese Summit - Iowa City, Iowa City, IA, November 2014

"The Power of the Hispanic Consumer". Iowa Latino Youth Summit, Iowa City, IA, October 2014

"The Story of a Product Brand Failure: Why Sometimes Smart Companies Do Dumb Things". University of Iowa, MBA Marketing Academy, Iowa City, April 2014

Leadership Academy Executive Guest Panel. University of Iowa, Leadership Academy, Iowa City, March 2014

"A Review of Packaging Product Failures in Consumer Packaged Goods". University of Iowa, School of Engineering, Iowa City, November 2013

Committees and professional service 
American Association of University Women
Executive Club of Chicago
National Association of Female Executives
SC Johnson Wax Diversity and Women's Council
Society of Competitive Intelligence Professionals
Tippie College of Business Strategic Task Force, 2015 - Current
Tippie College of Business Sustainability Committee, 2015 - Current
Diversity Committtee, TCOB, 2014 - Current
Iowa Initiative for Sustainable Communities (IISB), 2013 - Current
Historic Preservation Board Commissioner, City of Dubuque, IA, 2009 - 2012
Historic Preservation Commission, City of Dubuque, Iowa, 2009 - 2012
Executive Club of Chicago, 2003 - 2005
Marketing Research Association, 2003
Women in Foodservice Forum, 2002 - 2003
Society of Competitive Intelligence Professionals, 1996 - 1999
Girl Scouts of Racine Latina Mentoring Program, 1996
SC Johnson Wax Diversity and Women's Council, 1994 - 1996
United Way of Racine - Spanish CenterBoard, 1994 - 1995
United Way, Racine, WI, 1994 - 1995
Information Resources Apollo Advisory Board, 1991 - 1995
Additional training 
Collaborative Institutional Training Initiative (CITI) -Human Subjects Training, Self-Study Program, University of Miami, 2013