Randall L. Schultz
Emeritus Professor in Marketing
Current Positions
- Emeritus Professor, Marketing
Education
- PhD in Marketing, Northwestern University
- MBA, Wayne State University
- BS in Business Administration, Ohio State University
Research Interests
- Market response models
- Forecasting
- Web business strategy
Selected Awards & Honors
- Dean's Teaching Award - Tippie College of Business, 2006
Selected Publications
- Bonifield, C., Cole, C. A., & Schultz, R. L. (2010). Product Return Policies on the Internet: A Case of Mixed Signals?. Journal of Business Research. 63 (9-10) pp. 1058-1065.