Everything has to be marketed.
From the benefits of joining a new health club to encouraging mutual fund managers to invest in your company—at every level of business, marketing is needed to help the business succeed. And technology has changed the way we market. From managing a household brand to analyzing consumer purchasing trends, marketers are in demand.
The Tippie College’s Department of Marketing includes expert faculty who conduct cutting-edge research (think measuring your brain’s decision making via an MRI machine) as well as industry experts who are stars in the classroom.
Four tracks provide a focused undergraduate marketing education in retail, sales, marketing management, and marketing analytics.
The increase in consumer data provides great fodder for students in the Marketing PhD Program. Placements are both in industry and academia.
Prepares graduates to manage every element of a brand and add to the company’s bottom line.
Employers are impressed with the experience Marketing Institute students receive while working on projects for real-world clients.
Gain real-world marketing experience. Consult for an actual business client. Solve marketing challenges. Apply what you’ve learned in class—conduct market research, propose creative solutions, and impress your client.
Helps marketing students develop a competitive advantage through professional networking trips, fundraising activities, and a case competition.