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Everything has to be marketed. 

From the benefits of joining a new health club to encouraging mutual fund managers to invest in your company—at every level of business, marketing is needed to help the business succeed. And technology has changed the way we market. From managing a household brand to analyzing consumer purchasing trends, marketers are in demand.

The Tippie College’s Department of Marketing includes expert faculty who conduct cutting-edge research (think measuring your brain’s decision making via an MRI machine) as well as industry experts who are stars in the classroom. 

Academic Programs

Undergraduate Marketing

Marketing Major

Four tracks provide a focused undergraduate marketing education in retail, sales, marketing management, and marketing analytics.

Marketing PhD Program

PhD in Marketing

The increase in consumer data provides great fodder for students in the Marketing PhD Program. Placements are both in industry and academia.

Department Highlights

Center/Institute
Marketing Institute Undergraduate

Marketing Institute

Employers are impressed with the experience Marketing Institute students receive while working on projects for real-world clients.

Featured Course

Gain real-world marketing experience. Consult for an actual business client. Solve marketing challenges. Apply what you’ve learned in class—conduct market research, propose creative solutions, and impress your client.

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Student Organization
American Marketing Association Student Organization

Helps marketing students develop a competitive advantage through professional networking trips, fundraising activities, and a case competition. 

By the Numbers

95% job placement

Marketing alums employed or in grad school

within 6 months of graduation, 2014-2015
$40k starting salary

Average starting salary for marketing grads

Class of 2015
4 Tracks for major

Tracks to choose from

retail management, sales management, marketing management, or marketing analytics

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