Everything has to be marketed. 

From the benefits of joining a new health club to encouraging mutual fund managers to invest in your company—at every level of business, marketing is needed to help the business succeed. And technology has changed the way we market. From managing a household brand to analyzing consumer purchasing trends, marketers are in demand.

The Tippie College’s Department of Marketing includes expert faculty who conduct cutting-edge research (think measuring your brain’s decision making via an MRI machine) as well as industry experts who are stars in the classroom. 

Academic Programs

Undergraduate Marketing

Marketing Major

Four tracks provide a focused undergraduate marketing education in retail, sales, marketing management, and marketing analytics.

Marketing PhD Program

PhD in Marketing

The increase in consumer data provides great fodder for students in the Marketing PhD Program. Placements are both in industry and academia.


Marketing Certificate

This graduate-level certificate ensures that you have a firm handle on the latest in marketing trends and how they can be applied to your business. 

Department Highlights

Marketing Institute Undergraduate

Marketing Institute

Employers are impressed with the experience Marketing Institute students receive while working on projects for real-world clients.

Featured Course

Gain real-world marketing experience. Consult for an actual business client. Solve marketing challenges. Apply what you’ve learned in class—conduct market research, propose creative solutions, and impress your client.

See all courses

Student Organization
American Marketing Association Student Organization

Helps marketing students develop a competitive advantage through professional networking trips, fundraising activities, and a case competition. 

By the Numbers

93 percent

Marketing alums employed or in grad school

within 6 months of graduation, 2020
$50,000 salary

Average starting salary for marketing grads

Class of 2020
4 Tracks for major

Tracks to choose from

retail management, sales management, marketing management, or marketing analytics

Contact Us


S252 Pappajohn Business Building