Black Friday sales are important break-even point for many Iowa merchants
Friday, November 29, 2024
Professor Peggy Stover, who directs the UI’s Marketing Institute, says for some retailers, the days after Thanksgiving make-or-break the entire year.
Lonely adults are more likely to impulse buy this holiday season
Tuesday, November 26, 2024
Tippie professor studies how emotions impact purchase decisions.
Betting odds called the 2024 election better than polls did. What does this mean for the future of prediction markets?
Thursday, November 7, 2024
They may have been more right this time around, but experts say there may be little to learn from it.
Funding options for small business owners with poor credit
Monday, November 4, 2024
Tippie assistant professor of management and entrepreneurship Miranda Welbourne Eleazar talks about alternatives to credit for aspiring business owners.
UI researcher investigates why lonely people tend to buy things they don’t need
Friday, November 1, 2024
A University of Iowa study finds people who are lonely may find themselves unable to resist the impulse to buy.
Opinion polls have Harris and Trump locked in a tight race. ‘Gambling polls’ say otherwise
Thursday, October 31, 2024
The Iowa Electronic Markets is one of the earliest election-focused futures markets.
US election bets surge, despite red flags and mixed record
Thursday, October 31, 2024
Election betting markets are getting widespread attention like they never have before, according to Tippie Professor Tom Gruca.
Employers are hiring Iowans now for holiday jobs, from retail to deliveries
Tuesday, October 29, 2024
Peggy Stover, who directs the UI’s Marketing Institute, says many retailers are looking to make immediate hires as we’re now less than a month from Thanksgiving.
Working Iowa: Holiday hiring push ahead of shopping rush
Monday, October 28, 2024
Holiday hiring is alreay ramping up, says Tippie Marketing Institute Director Peggy Stover.
Grocers try to scare up profits with early Halloweeen candy sales
Tuesday, August 13, 2024
The kids are barely back to school and grocery stores are already hawking Halloween candy. Tippie professor Peggy Stover explains why.