The Tippie College of Business is proud to announce Nick Hentges (BBA81) as the 2026 Tippie Alum of the Year and JD Klopfenstein (BBA18) as the 2026 Tippie Young Alum of the Year.

Tippie assistant professor of marketing Jintao Zhang said planning ahead can help you save while eating out.

A new study from researchers at the Tippie College of Business finds that when a package that’s ordered online is delivered earlier than the promised delivery date, the purchaser is apt to give it fewer stars when they leave an online review.

Marketing professor Alice Wang said research shows attachment to objects is associated with higher levels of loneliness.

The marketing major was also named one of the Tippie Top 21

Associate professor Peggy Stover explains how the changing price of leggings reveals evolving shopping habits.

A new study from the Tippie College of Business explains why it's so hard to throw things away and offers suggestions to make it easier.

The United Football League (UFL) kicks off its third season this month and Tippie marketing students are using it as a learning tool.

Amy Kristof-Brown, dean of the Tippie College of Business, has been reappointed to a second five-year term, continuing her leadership of the college.

Tippie assistant professor of marketing Rin Yoon discusses how psychological ownership can help spur customer loyalty.