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How Target lost its sparkle

Saturday, May 31, 2025
Professor Peggy Stover discusses the retail giant's missteps.
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Young adults want to buy insurance through the car dealer. Do they risk a bum deal?

Friday, May 30, 2025
Tippie associate professor Peggy Stover says asking questions is key to getting a good deal.
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Tips for lowering car insurance rates

Monday, May 26, 2025
Tippie associate professor Peggy Stover shares tactics for spending less.
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The rise and fall of plastic perks

Monday, May 26, 2025
Professor Jintao Zhang offers tips on how to make the most of credit card rewards.
Alums of the Year 2025

Announcing the 2025 Tippie Alum and Young Alum of the Year

Tuesday, April 29, 2025
The Tippie College of Business is proud to announce George Hiller (BBA80/MBA82) as the 2025 Tippie Alum of the Year and Santino Morena (BBA17) as the 2025 Tippie Young Alum of the Year.
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Cash or miles? Which makes more sense as a credit card reward

Friday, April 18, 2025
Cash back may be more immediate, but you get more bang for the buck with miles
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Former Iowa, NFL standout Micah Hyde embraces full-circle experience with Iowa business students

Wednesday, April 16, 2025
Tippie professor Joe Sulentic's class drafted to help out with charity golf outing
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Recreational investments

Monday, April 14, 2025
A Tippie College of Business researcher says public agencies can get people more invested in parks and recreation areas by encouraging them to give nicknames to a lake or tracing the route they’re planning on the trails.
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Buy my rizz product, bro? UI study finds slang backfires miserably in marketing

Friday, April 11, 2025
A study by Tippie doctoral student Bryce Pyrah finds when companies try to market themselves as cool using slang, it can be disastrous.
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Tippie study: Bruh, using slang to vibe with consumers doesn’t slap

Wednesday, April 9, 2025
Researchers - inlcluding professor Alice Wang and doctoral student Bryce Pyrah - used a series of experiments to gauge consumer response to brand social media posts