Professor Peggy Stover says a good Black Friday weekend can sometimes make up for 11 months of sluggish sales.

Professor Alice Wang's research indicates people who feel they are in a relationship deficit are more likely to over-spend.

Risks of match fixing are increasing, says Tippie professor Tom Gruca, who heads up the Iowa Electronics Market.

Tippie visiting marketing professor Jintao Zhang said there are several ways consumers can take advantage of 0% introductory rates.

A new study suggests that building customer loyalty takes more than customer satisfaction, as even when a customer gives high marks to a business for satisfaction, that doesn’t guarantee their loyalty to the brand. The study finds personalization is key, as it builds a sense of psychological ownership with the customer.

Tippie's Alice Wang and Bryce Pyrah joined the Journal of Marketing Research's podcast "How I Wrote This" on the topic of workplace language.

Julie Zielinski, an associate professor of marketing at Tippie, said Cracker Barrel garnered lots of attention, not necsessarily positive, with its logo change.

Tippie professor Dhananjay Nayakankuppam uses the rise and fall of boubon as an example of products falling in and out of fashion.

Tippie researcher Jintao Zhang said the viral trend has both positives and negatives.

A study co-authored by Tippie Professor Tom Gruca shows rural expectant mothers are likely to be harmed by Medicare cuts.