Professor Peggy Stover discusses the retail giant's missteps.

Tippie associate professor Peggy Stover says asking questions is key to getting a good deal.

Tippie associate professor Peggy Stover shares tactics for spending less.

Professor Jintao Zhang offers tips on how to make the most of credit card rewards.

The Tippie College of Business is proud to announce George Hiller (BBA80/MBA82) as the 2025 Tippie Alum of the Year and Santino Morena (BBA17) as the 2025 Tippie Young Alum of the Year.

Cash back may be more immediate, but you get more bang for the buck with miles

Tippie professor Joe Sulentic's class drafted to help out with charity golf outing

A Tippie College of Business researcher says public agencies can get people more invested in parks and recreation areas by encouraging them to give nicknames to a lake or tracing the route they’re planning on the trails.

A study by Tippie doctoral student Bryce Pyrah finds when companies try to market themselves as cool using slang, it can be disastrous.

Researchers - inlcluding professor Alice Wang and doctoral student Bryce Pyrah - used a series of experiments to gauge consumer response to brand social media posts