Cash back may be more immediate, but you get more bang for the buck with miles

Tippie professor Joe Sulentic's class drafted to help out with charity golf outing

A Tippie College of Business researcher says public agencies can get people more invested in parks and recreation areas by encouraging them to give nicknames to a lake or tracing the route they’re planning on the trails.

A University of Iowa study finds when companies try to market themselves as cool using slang, it can be disastrous

Researchers used a series of experiments to gauge consumer response to brand social media posts

Brands that use contemporary slang in their marketing to connect with younger consumers usually just embarrass themselves because consumers see it as inauthentic.

Popularity of Caitlin Clark, other transformative superstars helping to raise profile for female athletes

Steve Huisenga (BBA88), president of the American Popcorn Company, answers Tippie Magazine’s this/or/that questionnaire.

In an age of information overload, business students who master storytelling are more likely to stand out

Tippie professor Rob Rouwenhorst encourages students to adopt new habits or break unhealthy behaviors using a low-stakes assignment