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A little help for Hoover: UI Marketing Institute students help Herbert Hoover Foundation with major rebrand

Friday, May 3, 2024
A team of Tippie marketing students is helping spread the word about the Herbert Hoover Presidential Library and Museum’s $20M renovation project.
students with photos of Herbert Hoover

Helping Hoover

Wednesday, May 1, 2024
Tippie marketing students are helping the Herbert Hoover Foundation develop a new branding and communications plan for the Hoover Library and Museum in West Branch as it prepares for a major building renovation in 2025.
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Caitlin Clark's salary sparks conversation over wage gaps

Wednesday, April 17, 2024
Tippie's Beth Livingston breaks down reasons for the massive pay disparity between NBA and WNBA stars for KWWL.
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Hawkeye women's basketball expected to draw crowds, even after Caitlin Clark

Monday, April 8, 2024
Marketing Professor Nancy Abrams says the university needs to capitalize on the moment moving forward.
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10 things you didn't know about Caitlin Clark

Friday, March 29, 2024
Our favorite: She's an honors marketing student at the Tippie College of Business.
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UI prof: The ‘Caitlin Clark Effect’ is difficult to quantify

Monday, March 25, 2024
Jeff Ohlmann on Radio Iowa talking about what you can—and cannot—measure about the impact of Caitlin Clark.
Alums of the Year 2024 Brandon Miller and Rita Guzman

Announcing the 2024 Tippie Alum and Young Alum of the Year

Monday, March 25, 2024
The Tippie College of Business is proud to announce Brandon R. Miller (BBA03) as the 2024 Tippie Alum of the Year and Rita M. Guzmán (BBA18) as the 2024 Tippie Young Alum of the Year.
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Kwik Star: Gas station, convenience store — and groceries

Sunday, March 24, 2024
Marketing Associate Professor Peggy Stover spoke to The Gazette about convenience stores and Kwik Star's role in the industry.
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Clarkonomics 101: The numbers behind Caitlin Clark's impact on women's basketball

Tuesday, March 19, 2024
Jeffrey Ohlmann on ESPN breaking down the huge impact of marketing major and basketball phenom, Caitlin Clark.
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Commentary: It’s time governments consider paying doctors to practice in rural areas

Friday, March 1, 2024
Thomas Gruca in The Daily Yonder talking about his research on government subsidies in healthcare.