How to: Pop
Friday, February 21, 2025
Steve Huisenga (BBA97), president of the American Popcorn Company, answers Tippie Magazine’s this/or/that questionnaire.
Why all business schools should teach storytelling
Wednesday, February 19, 2025
In an age of information overload, business students who master storytelling are more likely to stand out
Challenging students to change their habits
Tuesday, February 18, 2025
Tippie professor Rob Rouwenhorst encourages students to adopt new habits or break unhealthy behaviors using a low-stakes assignment
Small town grocery stores fight to stay open
Sunday, February 16, 2025
Rural food deserts are a growing problem across the state of Iowa
How to stop loneliness shopping
Friday, December 6, 2024
Hear from Jing Wang, a pioneering researcher on the loneliness-shopping correlation at Tippie.
Black Friday sales are important break-even point for many Iowa merchants
Friday, November 29, 2024
Professor Peggy Stover, who directs the UI’s Marketing Institute, says for some retailers, the days after Thanksgiving make-or-break the entire year.
Lonely adults are more likely to impulse buy this holiday season
Tuesday, November 26, 2024
Tippie professor studies how emotions impact purchase decisions.
Betting odds called the 2024 election better than polls did. What does this mean for the future of prediction markets?
Thursday, November 7, 2024
They may have been more right this time around, but experts say there may be little to learn from it.
Funding options for small business owners with poor credit
Monday, November 4, 2024
Tippie assistant professor of management and entrepreneurship Miranda Welbourne Eleazar talks about alternatives to credit for aspiring business owners.
UI researcher investigates why lonely people tend to buy things they don’t need
Friday, November 1, 2024
A University of Iowa study finds people who are lonely may find themselves unable to resist the impulse to buy.