An explosion of colors and words

BIG Ideas

Tuesday, February 28, 2023
Compiled and edited by Amanda May, Illustrations by Chantal Bennett
Tippie faculty share six suggestions that could shake up society. You may find these spot-on or absolutely bananas, but we have no doubt they’ll start some interesting conversations.
Clinton lighthouse on the Mississippi

Tippie students help make Iowa cities better places to live

Tuesday, January 17, 2023
news, marketing
Building Iowa communities is an annual tradition for Tippie marketing students, who work with local governments and public agencies develop strategic and marketing plans to help make the state a better place to live.
KCRG logo

Stores see more in-person shoppers during Thanksgiving weekend

Tuesday, December 6, 2022
Ethan Stein | KCRG
Professor Nancy Abram said she believes the increase is happening because people are less concerned with COVID-19 and large crowds. She also believes people like to shop and missed the experience over the holiday weekend.
Entrepreneur logo

What do Brittany Spears' perfume, Ghiradelli chocolate, and Toms Shoes have in common? They all use this overlooked sales strategy.

Tuesday, November 22, 2022
Chelsi Galoni for Entrepreneur
Customers want their experience to be as close to what the founder intended as possible.
KGAN logo

Black Friday shopping might be quiet this year

Monday, November 21, 2022
Nada Shamah | KGAN
It's the unofficial start of the holiday shopping season with Black Friday. Many places began offering deals earlier this year, with some retailers kicking off their deals as early as October. With stores accommodating that pre-holiday rush, experts are now predicting a quiet Black Friday ahead.
WHO logo

Iowa shoppers to spend more for holidays despite inflation

Friday, November 11, 2022
Roger Riley | WHO
According to Tippie's Nancy Abram, with inflation falling to 7.7% the outlook for the Christmas shopping season is looking up.
The New York Times logo

Forecasting the future of election prediction markets

Friday, November 4, 2022
Jeff Sommer | The New York Times
After flying under the radar as academic experiments, markets like the Iowa Electronic Markets (IEM) are facing close regulatory scrutiny. But they are worth preserving, The New York Times says.
AXIOS logo

Iowa professors create tool to help decipher online speak

Thursday, September 1, 2022
Linh Ta | Axios Des Moines
Researchers at the University of Iowa have developed a new tool called "PARA" that's meant to help companies identify the sentiment of online communication, like responses to a tweet or Facebook post.
Today in Digital Marketing podcast logo

How the “Vicarious Haptic Effect” Can Boost Your ROI

Friday, August 19, 2022
Todd Maffin | Today in Digital Marketing
Tippie Associate Professor Andrea Luangrath was interviewed on the Today in Digital Marketing podcast to talk about her research of haptic touch leading to increased sales.
Retail Wire logo

How important are founders to brand authenticity?

Wednesday, July 27, 2022
Tom Ryan | Retail Wire
A university study finds that, although brand essence, or authenticity, ideally comes through an association with the creator, one other proxy to measure essence is the recipe and manufacturing process. The study from the University of Iowa’s Tippie College of Business explored the brand essence of Ghirardelli Chocolate, whose founder, Domenico Ghirardelli, died in 1894.