illustration of a medal podium with a star above third place
Tuesday, August 10, 2021
Jeva Lange | The Week

It is surprisingly tricky to actually answer "who's winning the Olympics?" 

It's often said that bronze medalists are happier than silver medalists because the immediate runner-ups "tend to … think, 'Maybe if I had only done something different, I could have won that gold medal,'" Andrea Luangrath, a University of Iowa assistant marketing professor who's studied the phenomenon since 1995, told NPR. By contrast, competitors are usually grateful for their bronzes, knowing how close they potentially came to not medaling.

Read more in The Week.