Research: Marketing

Robert M. Rouwenhorst
Rouwenhorst, R. (2017). Experiences Flipping an Undergraduate Advertising Course. International Journal of Business Administration, 8(5), 1-10.
Thomas S. Gruca
Uhlman, M. A., Gruca, T. S., Jarvie, C. A., Ghareeb, G. M., Morrison, P. G., Han, Y., Nepple, K. G. & Erickson, B. A. (2017). Taking the procedure to the patient: Increasing access to urologic procedural care through outreach. Urology Practice, 4, 335-341. DOI:
Thomas S. Gruca
Nelson, G. C., Gruca, T. S. (2017). Determinants of the Five Year Retention and Rural Location of Family Physicians: Results from the Iowa Family Medicine Training Network. Family Medicine, 49(6), 473-476.
Thomas S. Gruca
Morrison, P., Ghareeb, G., Gruca, T., Jarvie, C. & Erickson, B. (2017). Patient Rurality Influences Treatment Modality for Urinary Stone Disease. (Vols. 197). (4 Supplement), pp. e1287. Iowa City: The Journal of Urology. DOI:
Peggy E. Stover
(2017). Proximity Marketing and Beacons: Beam Me Up Scotty. In No. North Liberty, IA: Corridor Business Journal.
Dhananjay Nayakankuppam
Shrivastava, S., Jain, G., Nayakankuppam, D., Gaeth, G., Levin, I. (2017). Numerosity and allocation behavior: Insights using the dictator game. Judgment and Decision-Making, 12(6), 527-536.
Gary J. Gaeth
Jiao, J., Cole, C. & Gaeth, G. (2017). 11-K: Pride and Dishonesty Why Does Authentic Pride Lead to More Dishonesty?. A. Gneezy , V. Griskevicius & P. Williams (Eds.) (Vols. 45). (2017), pp. 1036-1036.. Duluth, MN: Advances in Consumer Research, Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research.
Andrea W. Luangrath
Luangrath, A. W., Peck, J. & Barger, V. A. (2017). Textual Paralanguage and its Implications for Marketing Communications. Journal of Consumer Psychology, 27(1), 98-107.
Catherine A. Cole
Jiao, J., Cole, C. A. (2016). The Effects of Goal Publicity, Feedback and Attribution on Goal Persistence in a Social Media World. In C. V. Dimofte , C. Haugtvedt , R. Yalch (Eds.) Consumer Psychology in a Social Media World. pp. 111-131. New York and London: Routledge.