Research: Marketing

Thomas S. Gruca
Nelson, G. C., Gruca, T. S. (2017). Determinants of the Five Year Retention and Rural Location of Family Physicians: Results from the Iowa Family Medicine Training Network. Family Medicine, 49(6), 473-476.
Thomas S. Gruca
Morrison, P., Ghareeb, G., Gruca, T., Jarvie, C. & Erickson, B. (2017). Patient Rurality Influences Treatment Modality for Urinary Stone Disease. (Vols. 197). (4 Supplement), pp. e1287. Iowa City: The Journal of Urology. DOI:
Peggy E. Stover
(2017). Proximity Marketing and Beacons: Beam Me Up Scotty. In No. North Liberty, IA: Corridor Business Journal.
Andrea W. Luangrath
Luangrath, A. W., Peck, J. & Barger, V. A. (2017). Textual Paralanguage and its Implications for Marketing Communications. Journal of Consumer Psychology, 27(1), 98-107.
Gary J. Gaeth
Jiao, J., Cole, C. & Gaeth, G. (2017). 11-K: Pride and Dishonesty Why Does Authentic Pride Lead to More Dishonesty?. A. Gneezy , V. Griskevicius & P. Williams (Eds.) (Vols. 45). (2017), pp. 1036-1036.. Duluth, MN: Advances in Consumer Research, Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research.
Dhananjay Nayakankuppam
Shrivastava, S., Jain, G., Nayakankuppam, D., Gaeth, G., Levin, I. (2017). Numerosity and allocation behavior: Insights using the dictator game. Judgment and Decision-Making, 12(6), 527-536.
Dhananjay Nayakankuppam
Nayakankuppam, J., N, D. (2016). Two different views of the world around us: The worlds of uniformity versus diversity. PLOS ONE, 11(12).
Thomas S. Gruca
Jung, S., Zhu, J. & Gruca, T. S. (2016). A Meta-analysis of Correlations between Market Share and Other Brand Performance Metrics in FMCG Markets. Journal of Business Research, 69(12), 5901-5908.
Jing Wang
Wang, J., Cole, C. A. (2016). The Effects of Age and Expertise on Product Evaluations: Does the Type of Information Matter?. Management Science.