Research: Marketing

Thomas S. Gruca
Gruca, T. S., Pyo, T. & Nelson, G. (2016). Improving Rural Access to Orthopaedic Care Through Visiting Consultant Clinics. Journal of Bone and Joint Surgery, 98(9), 768-774.
Ying Yang
Syam, N., Hess, J. & Yang, Y. (2016). Can Sales Uncertainty Increase Firm Profits?. Journal of Marketing Research, 53(2), 199-206.
Gary J. Gaeth
Bhupesh, S., Ohlmann, J. & Gaeth, G. (2016). Analysis of Monday Night Football Viewership. Statistical Analysis and Data Mining: The ASA Data Science Journal, 326-337. DOI: DOI:10.1002/sam.
Gary J. Gaeth
Kateeb, E. T., Warren, J. J., Gaeth, G. J., Momany, E. T. & Damiano, P. C. (2016). Understanding Pediatric Dentists’ Dental Caries Management Treatment Decisions:A Conjoint Experiment. Journal of Dental Research: Clinical & Translational Research, 1(1), 86-94.
Gary J. Gaeth
Gaeth, G. J., Levin, I., Jain, G. & Burke, E. V. (2016). Toward understanding everyday decision making by adults across the autism spectrum. Judgment and Decision Making, 11(6), 537-546.
Thomas S. Gruca
Goins, S., Cipriano, M. & Gruca, T. S. (2015). Private Information, Overconfidence and Trader Returns in Prediction Markets. Journal of Prediction Markets, 9(3), 1-21.
Catherine A. Cole
Jiao, J., Cole, C. A. & Zemack-Rugar, Y. (2015). Continue Or Give Up? How Publicity and Self-Monitoring Influence Goal Persistence. (Vols. 43). pp. 578-579. NA - Advances in Consumer Research.