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How important are founders to brand authenticity?

Wednesday, July 27, 2022
Tom Ryan | Retail Wire
A university study finds that, although brand essence, or authenticity, ideally comes through an association with the creator, one other proxy to measure essence is the recipe and manufacturing process. The study from the University of Iowa’s Tippie College of Business explored the brand essence of Ghirardelli Chocolate, whose founder, Domenico Ghirardelli, died in 1894.
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Survey finds lack of understanding about what Iowa midwives do

Wednesday, July 27, 2022
Matt Kelley | Radio Iowa
Professor Peggy Stover, director of the U-I’s Undergraduate Marketing Institute, says she was shocked at how little people knew about the midwife profession. “In addition to birth care, prenatal care and post delivery care,” Stover says, “midwives also offer women’s wellness checkups, birth control, menopausal care.”
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5 thoughts on business leadership, corporate social responsibility

While visiting the University of Iowa for the Des Moines Business Record's Fearless initiative, Editor Emily Barske sat down with Tippie Associate Professor Beth Livingston. Here are a few takeaways for business leaders related to management strategy from that interview.
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Seven top University of Iowa female leaders on gender representation

Tuesday, July 26, 2022
Fearless | Des Moines Business Record
Earlier this year the University of Iowa was recognized nationally for gender representation in leadership among top higher education institutions. The study by the Eos Foundation looked at representation in key positions, including President Wilson and Dean Amy-Kristof Brown.
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Do nice guys always finish last in the workplace? A University of Iowa study has an answer

Thursday, July 21, 2022
Kate Perez | Iowa City Press-Citizen
A University of Iowa researcher set out to discover whether the old adage is true, that "nice guys finish last." Her finding, after years of research? Niceness can actually help put someone ahead in the workplace.
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University of Iowa welcomes summer cohort of professionals from Africa

“They will be Iowa’s ambassadors to Africa, learning our way of doing things and bringing Iowa values back to their homes,” says Dimy Doresca, director of the UI Institute for International Business. “The visits will also have an economic development impact, as the fellows will build connections with Iowans who want to conduct business in Africa.”
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Twitter Has Entered the Elon Musk Twilight Zone

Monday, July 18, 2022
Chris Stokel-Walker | Wired
In the tortured deal’s alternate reality, it makes sense for the company’s leaders to try and force Musk to take over—but things will get tricky if they succeed. Tippie's Michele Williams spoke to WIRED about negotiations and what might deescalate tensions.
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This book aims to tackle gender and racial inequality at work

"Shared Sisterhood: How to Take Collective Action for Racial and Gender Equity at Work" by Tina Opie and Tippie's Beth Livingston draws from social science, organizational psychology, management research, anecdotal evidence, and the authors’ own experiences to explore the myriad ways in which racism, sexism, and xenophobia have persistently held back women and minorities at work.
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Economists describe uncertain times as risk of recession looms

Friday, July 15, 2022
Michael Crumb | Business Record
The Business Record hosted a virtual economic panel discussion Thursday, a day after a new report showed inflation at 9.1% compared with a year ago. Participating in the conversation were Peter Orazem, a professor of economics at Iowa State University, and Anne Villamil, an economics professor at the University of Iowa.
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UI study: Company stands on social issues can cut down hiring pool

Thursday, July 14, 2022
Matt Kelley | Radio Iowa
A University of Iowa study finds businesses that take public stands on political issues may drive away potential job applicants who don’t share the same views.