Buy my rizz product, bro? UI study finds slang backfires miserably in marketing
Friday, April 11, 2025
A University of Iowa study finds when companies try to market themselves as cool using slang, it can be disastrous
Former Hawkeye, retired NFL safety Micah Hyde visits Tippie class
Thursday, April 10, 2025
Hyde is launching a new charity golf outing this summer
Tippie study: Bruh, using slang to vibe with consumers doesn’t slap
Wednesday, April 9, 2025
Researchers used a series of experiments to gauge consumer response to brand social media posts
Micah Hyde collaborates with Tippie business class to create charity golf event
Wednesday, April 9, 2025
Hyde collaborated with students from Sustainable Innovation in Management
Trump's tariffs could cause a recession, experts say. Here's how.
Monday, March 31, 2025
A policy of wide-ranging levies on foreign goods could tip the U.S. into a recession
Exploring the potential effects of tariffs on Iowa agriculture
Monday, March 17, 2025
Economists say "tariff whiplash" is growing due to the admininistration's shifting positions
Iowa manufacturers, consumers brace for impact as steel, aluminum tariffs take effect
Thursday, March 13, 2025
Deere, Collins Aerospace executives concerned about 25% tariff threat
Wall Street volatility: What Iowa investors need to know
Wednesday, March 12, 2025
Finance professor Erik Lie says market fluctuations are leaving many investors uneasy
Reclaiming identity after a career disruption: lessons from my diagnosis
Tuesday, March 11, 2025
Amy Colbert shares strategies for rebuilding a new professional identity after a disruptive life event
Iowa Business of Women’s Sports panelists: ‘The time is now’ to capitalize on growth
Monday, March 10, 2025
Popularity of Caitlin Clark, other transformative superstars helping to raise profile for female athletes