A Tippie College of Business researcher says public agencies can get people more invested in parks and recreation areas by encouraging them to give nicknames to a lake or tracing the route they’re planning on the trails.

The Tippie College of Business’ Iowa MBA program is ranked among the best in the country by U.S. News & World Report’s annual ranking of graduate school programs for 2025.

More Americans than ever say they are lonely, but workplace team building activities could help address that epidemic by teaching people social skills that help build friendships.

Brands that use contemporary slang in their marketing to connect with younger consumers usually just embarrass themselves because consumers see it as inauthentic.

Sujin Jeong, Christian Hutzler and Emma Chase will be among the 80 University or Iowa student researchers showcased in the Dare to Discover downtown banner campaign.

Kang Zhao, Leonard A. Hadley professor of business analytics and department executive officer, has been named the new associate dean of the Tippie College of Business.

Get to know Tippie alum, Rhodes Scholar, and now assistant professor at George Washington University, Jeffrey Ding (BBA16).

The legacy of the Harper-Eichacker family is one of dedication and justice.

Although deep space is a vacuum, NASA's exploration of it doesn't happen in one. They need the best minds of our generation, including Tippie researchers, to get there.

A growing number of Tippie students are building their dorm room brainstorms into profitable enterprises and showcasing their entrepreneurial spirit.