Revised April 26, 2022
What are cookies?
A cookie is a small data file that’s stored on your computer or mobile device when you visit a website. Cookies have a number of benefits for site visitors and site operators alike. For site visitors, they can be used to provide a more useful user experience on the site by remembering things like default form submission information, site preferences, login information, etc. For site operators, they can be used for a number of purposes, like collecting overall statistics about a site’s use or ensuring the advertising and content you see online is relevant to you and related to your interests.
Types of cookies used on our website
We refer to some cookies as “essential” or “necessary” because without them, the website would either not operate, or your experience interacting with the website would be severely encumbered.
Essential cookies include:
Cookie preference setting: We need to place a cookie in order to remember your cookie consent preference as you browse between pages on the website and for when you return to the website in the future. Yeah, this means that even if you decline cookies, we still have to set this one. This cookie is only used to remember your consent setting and will expire after one year, at which point you’ll be asked to reconfirm your cookie settings.
Load balancing, session, and functionality cookies: We place cookies that ensure the website performs optimally for our visitors. These may include cookies used for load balancing, cookies for storing session information, and cookies required to provide the basic user experience of the site. Even if you decline cookies, we have to set these in order for the website to function.
These cookies help us understand how our website is used, including what pages are most popular, how much time people spend on them, what pages have broken links, etc. Without these cookies, we wouldn’t be able to identify and fix problems on our website, or understand the types of content and experiences users are most interested in.
Statistics cookies include:
Google Analytics: A reporting tool developed by Google that provides website usage statistics. This helps us understand interactions with our websites, identify and fix problems, measure the performance of our work, and ultimately refine the web experience to better serve you.
Snowplow/Radar: A reporting tool similar to Google Analytics, but developed by the University of Iowa to provide website usage statistics across the ecosystem of University of Iowa websites.
LinkedIn Insight Tag: A reporting tool developed by LinkedIn that generates anonymized summary reporting of our website visitors across dimensions like industry and job function.
Google Tag Manager: A tool developed by Google to help website owners place and manage scripts on their website. While not strictly a reporting tool itself, it is commonly used to implement Google Analytics (and similar tools) on a website.
Marketing and advertising cookies
These cookies are used to make our advertising and communications more relevant to you based on your interests. They also perform functions like preventing the same ad from continuously appearing, ensuring that ads are properly displayed, and in some cases selecting advertisements based on your interests.
Marketing and advertising cookies include:
Google/DoubleClick: Allows us to understand the performance of our advertising efforts and to serve ads elsewhere on the internet that are relevant to visitors of our website.
LinkedIn Ads: Allows us to advertise on LinkedIn directly to users who have previously visited our website.
The Trade Desk: Allows us to understand the performance of our advertising and to promote our programs on the internet to people who have visited our website.
Facebook: Allows us to understand the performance of our advertising and to promote our programs on Facebook and Instagram directly to people who have visited our website.
Twitter Ads: Allows us to understand the performance of our advertising and to promote our programs on Twitter directly to people who have visited our website.
ActOn Beacon: Allows us to understand user behavior on our website after an individual has clicked a link in one of our emails or filled out a form providing their contact information. This cookie also helps us deliver an optimal user experience by reducing the amount of data a user needs to re-enter when filling out forms.
Browser Controls: You can set your web browser controls to accept or reject cookies. Depending on your browser, this may affect all websites you visit, or you may have the ability to specify cookie settings on a per-site basis. If you choose to reject cookies via this method, you can still attempt to use the Tippie College of Business website, but may have a significantly degraded experience because certain cookies are required in order to provide basic site functionality.
Cookie controls vary from browser to browser so please visit your browser’s help menu for more information. The links below may be helpful starting points for information on cookie settings for some of the most popular browsers:
Do Not Track (DNT) signal: Many web browsers are beginning to implement a new Do Not Track feature that has the potential to change the way websites and browsers interact in regards to cookies and privacy. We are watching this development closely, but as of yet there is no consensus or standard on how the signal should be interpreted by websites. We look forward to re-evaluating Do Not Track support as it matures and clarity and consensus develops around how it should be used.
Disabling most interest-based advertising: Most advertising networks offer you a way to opt out of receiving interest-based advertising. Websites such as DAA's WebChoices Tool and EDAA's Your Online Choices give you the ability to opt out of individual or multiple advertising networks.
Blocking cookies from Google Analytics or social networks: To block cookies used by social networks or to change your settings for personalized ads, follow the instructions in the links below:
Opting out of our emails: If you are currently receiving marketing messages from the Tippie College of Business via email, you can opt out at any time by using the unsubscribe link at the bottom of the email message.