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Shining a light into a dark market

Sunday, March 13, 2022
Foreign exchange is the largest financial market in the world, trading close to $7 trillion every day. That’s more than every other market combined, including stocks, bonds, commodities, metals, and oil. Yet few know much about how it works. Tippie’s Petra Sinagl aims to change that.
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Nahrgang studies show side gigs help full-time jobs

Thursday, February 17, 2022
Studies by Jennifer Nahrgang show that people who have a side hustle--or second job that they work because they're interested in it--often perform better at their main job.
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Colbert receives Board of Regents faculty excellence honor

Thursday, February 17, 2022
Amy Colbert, professor of management & entrepreneurship, was one of six UI faculty who were honored by the Board of Regents, State of Iowa, for their exceptional contributions and sustained record of excellence.
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It’s not what you said, it’s the way that you said it

Wednesday, February 2, 2022
Investors and analysts can glean information from tone of voice and what’s left unsaid, according to Jeff Cossette's latest roundup of the academic literature, including research from Tippie's Scott Asay and Michael Durney.
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Tippie expert: spark dialogues, not debates this holiday season

Monday, December 20, 2021
Relationship expert Michele Williams is urging families to start having conversations about your get-togethers now to avoid in-fighting over the holidays. She says the key is to make sure those discussions are dialogues—not debates.
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The power of touch is no joke—even if it’s through a screen

Wednesday, December 15, 2021
Digital ads showing someone’s hand touching a product had higher engagement and were seen as more valuable by consumers.
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Consumers value a product viewed online more if they see it being virtually touched

Monday, December 6, 2021
Consumers who see a product on sale being virtually touched are more engaged and willing to pay more than if the item is displayed on its own, according to a recent research paper by Tippie's Andrea Luangrath.
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What makes Spotify's Wrapped such a popular end-of-year tradition? FOMO

Monday, December 6, 2021
This week marked what has been an increasingly high-profile tradition for Spotify users: Wrapped release day. It was a trending topic on social media as everyone revealed the new social cards showing off listening choices of the past year. No matter how weird or—let's be honest a little embarrassing—they were. So why do so many people do it?
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Where's My Stuff? Understanding global supply chain disruptions

Friday, December 3, 2021
Back in spring 2020, consumers had trouble finding toilet paper and hand sanitizer while trampolines and exercise equipment became scarce. With the COVID-19 pandemic sweeping the globe, some of the shortages of supplies and delays on certain goods seemed reasonable. But now, nearly two years into the pandemic, there is still lag time on getting everything from new cars to new furniture.
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UI research finds employees less likely to work with politically-opposed companies

Monday, November 29, 2021
New research from the University of Iowa Tippie College of Business' Chad Van Iddekinge shows prospective employees’ political beliefs factor into their job applications, including a reluctance to work with companies who have different political opinions from their own.