Knowledge creation with a transformative impact on business
As a Carnegie R1 research institution and a member of Association of American Universities (AAU), the University of Iowa is among the world’s leading research universities. The Tippie College of Business is part of this rich research ecosystem, with a proud legacy of thought leadership and research that transforms practice.
From Erik Lie, named a Time 100: Most Influential People in the World for his ground-breaking research on options backdating, to Ann Campbell, an international thought leader in transportation logistics, Tippie faculty are making research discoveries with both academic and practical applications across its academic departments.
Faculty Research Quick Hits
Gaming the stock option system… yep, still a thing
Companies are quick to recall a defective product, right? Not so fast
Provenance still holds prestige—even in the digital age
Research in action
Tippie faculty share the research they're working on to improve and understand the business world.
Featured research initiatives
Tippie is home to groups of researchers whose interests are aligned around some of the most salient issues of our time, including healthcare, women in business, futures markets, social responsibility, and sustainability.
Social Impact Community
A group of Tippie researchers organized around the broad topic of social responsibility and sustainability, and connecting their work to the United Nations Sustainable Development Goals.
Behavioral Research Lab
Researchers across the Tippie College of Business conduct human behavior research in areas of marketing, experimental economics, teamwork, and decision science. Tippie's behavioral research facilities include a large 30-person room with flexible arrangement options, a subject welcome area and three small group rooms. Researchers conduct experiments using eye tracker technology, virtual reality, as well as computer and paper-based studies.
Connections in the classroom help solve real world problems
Burer and two business analytics students won third place in Swiss agribusiness Sygenta’s global challenge. The Crop Challenge in Analytics asked participants to develop a model that predicts the seed varieties farmers should plant to maximize expected yield while managing weather risk.
They used soil-property data, seed-variety data, and weather data to create an optimization model with open-source tools like R, Cbc, Julia, and JuMP.
“We brought all the tools we knew together,” Burer says. “There was a lot of data cleanup, statistical analysis, and optimization to understand the data. We came in third place among 36 teams from around the world.”
Sam Burer, Business Analytics Professor
Read Sam's story
Want to hear more from our experts?
Tippie College of Business faculty have a wide range of expertise and they're available for media interviews as well as public engagements.