Knowledge creation with a transformative impact on business

As a Carnegie R1 research institution and a member of Association of American Universities (AAU), the University of Iowa is among the world’s leading research universities. The Tippie College of Business is part of this rich research ecosystem, with a proud legacy of thought leadership and research that transforms practice.

From  Erik Lie, named a Time 100: Most Influential People in the World  for his ground-breaking research on options backdating, to Ann Campbell, an international thought leader in transportation logistics, Tippie faculty are making research discoveries with both academic and practical applications across its academic departments.

Media contacts for research faculty

Our faculty experts are available for media interviews as well as public engagements pertaining to their areas of focus.

Faculty Research Quick Hits

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Left behind by technology

When it comes to the digital world, a lot of older Americans take a pass, content to have little connection, if any at all. But Tippie College of Business researcher Yiduo Shao said technology is taking over the economy at such a rapid pace that soon, they won’t be able to opt out.
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Are Remote Workers More—or Less—Productive?

Employees want to work from home. Employers want them in the office. A new Tippie College of Business study found employees were more productive working from home than in the office.
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Build that data center or not?

The Tippie College of Business and the College of Law developed a new tool that will help local leaders decide if data centers are right for their community.

Research in action

Tippie faculty share the research they're working on to improve and understand the business world.

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Featured research initiatives

Tippie is home to groups of researchers whose interests are aligned around some of the most salient issues of our time, including healthcare, women in business, futures markets, social responsibility, and sustainability.

Social Impact Community

A group of Tippie researchers organized around the broad topic of social responsibility and sustainability, and connecting their work to the United Nations Sustainable Development Goals.

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Behavioral Research Lab

Researchers across the Tippie College of Business conduct human behavior research in areas of marketing, experimental economics, teamwork, and decision science. They conduct experiments using eye tracker technology and virtual reality, as well as computer and paper-based studies. 

Behavioral Research Lab 

Sam Burer

Connections in the classroom help solve real world problems

Burer and two business analytics students won third place in Swiss agribusiness Sygenta’s global challenge. The Crop Challenge in Analytics asked participants to develop a model that predicts the seed varieties farmers should plant to maximize expected yield while managing weather risk.

They used soil-property data, seed-variety data, and weather data to create an optimization model with open-source tools like R, Cbc, Julia, and JuMP.

“We brought all the tools we knew together,” Burer says. “There was a lot of data cleanup, statistical analysis, and optimization to understand the data. We came in third place among 36 teams from around the world.”

Sam Burer, Business Analytics Professor
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Want to hear more from our experts?

Tippie College of Business faculty have a wide range of expertise and they're available for media interviews as well as public engagements.

Tippie experts for media