Michael PeCoy

PhD Student in Marketing

Primary Office

S247 Pappajohn Business Building

Introduction

Teaching History:

- Primary Instructor, Consumer Behavior, Spring 2025

- Teaching Assistant, Introduction to Marketing Strategies, Spring 2024

- Head Teaching Assistant, Introduction to Marketing Strategies, Fall 2022

- Teaching Assistant, Introduction to Marketing Strategies, Spring 2022

- Teaching Assistant, Introduction to Marketing Strategies, Fall 2021

PeCoy, M. & Redmond, M. (2023). Flight Reliability During Periods of High Uncertainty. Journal of Air Transport Management. 106.

"The Effect of Fear on Nostalgia," Guest/Invited Speaker at Albert Haring Symposium for Doctoral Research in Marketing, Bloomington, Indiana, April 2025. (With Galoni, C.)
"Dignifying Marketplace Conversation: How Business Size Affects Consumer Interactions with Service Providers," Guest/Invited Speaker at Mittelstaedt & Gentry Doctoral Symposium, Lincoln, Nebraska, March 2024. (With Luangrath, A., Ruan, B., & Luebke, S.)
"Dignifying Marketplace Conversation: How Business Size Affects Consumer Interactions with Service Providers," Guest/Invited Speaker at Association for Consumer Research Conference, Seattle, Washington, October 2023. (With Luangrath, A., Ruan, B., & Luebke, S.)
"Invasion of Information Privacy: Does Intent Matter?," Guest/Invited Speaker at Society for Consumer Psychology, Virtual, March 2022. (With Galoni, C.)
"Plato on Marketing," Guest/Invited Speaker at Conference on Historical Analysis and Research in Marketing, Virtual, June 2021. (With Shaw, E.)

PeCoy, M. & Galoni, C. (2025). The Effect of Fear on Nostalgia.
PeCoy, M., Luangrath, A., Ruan, B., & Luebke, S. (2025). Dignifying Marketplace Conversation: How Business Size Affects Consumer Interactions with Service Providers.