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Minjee Sun

Assistant Professor

Current Positions

  • Assistant Professor, Marketing

Education

  • PhD in Marketing, University of Toronto
  • MS in Marketing, Korea University
  • BBA, Korea University

Research Interests

  • Digital Marketing
  • Machine Learning
  • Behavioral Economics
  • Salesforce Management
  • Causal Inference
  • Structural Modeling

Selected Awards & Honors

  • Fellow - ISMS Early-Career Scholars Camp - Duke University, 2023
  • Wendell Smith Award for Research Excellence - Tippie College of Business, 2023
  • Old Gold Summer Faculty Fellowship - University of Iowa, 2022
  • Doctoral Completion Award - University of Toronto Rotman School of Management, 2020 - 2021
  • Fellow - ISMS Doctoral Consortium, 2020
  • Fellow - AMA-Sheth Doctoral Consortium, 2019
  • Fellow - ISMS Doctoral Consortium, 2018
  • First Place, Poster Presentation - Empirical and Theoretical Symposium, 2018
  • Research Initiative Competition Award - Marketing Science Institute, 2018
  • Rose Patten Fellowship - University of Toronto, 2017 - 2018

Selected Presentations

  • "Interactive Customer Feedback in the Digital Economy: When and How Creators Should Respond to Customers?," Accepted Speaker at INFORMS ISMS Marketing Science Conference, Miami, Florida, June 2023.
  • "Data-Driven Decision-Making in Sales: How Marketing Analytics Can Enhance Sales Performance," Accepted Speaker at Enhancing Sales Force Productivity Conference, Lawrence, Kansas, April 2022.
  • "Data-Driven Decision-Making in Sales: How Marketing Analytics Can Enhance Sales Performance," Accepted Speaker at Frank M. Bass – UT Dallas FORMS Conference, Richardson, Texas, March 2022.
  • "Interactive Customer Feedback in the Digital Economy: When and How Creators Should Respond to Customers?," Guest/Invited Speaker at INFORMS Annual Meeting, Anaheim, California, October 2021.
  • "Interactive Customer Feedback in the Digital Economy: When and How Creators Should Respond to Customers?," Accepted Speaker at INFORMS ISMS Marketing Science Conference, Rochester, New York, June 2021.
  • "Data-Driven Decision-Making in Sales: How Marketing Analytics Can Enhance Sales Performance," Guest/Invited Speaker at University of California-Berkeley, Berkeley, California, March 2021.
  • "Data-Driven Decision-Making in Sales: How Marketing Analytics Can Enhance Sales Performance," Guest/Invited Speaker at Korea University, Seoul, Korea, Republic of, January 2021.
  • "Data-Driven Decision-Making in Sales: How Marketing Analytics Can Enhance Sales Performance," Accepted Speaker at INFORMS ISMS Marketing Science Conference, Durham, North Carolina, June 2020.
  • "Dependence of Mere-measurement Effects on Past Experiences: An Empirical Investigation in Financial Service Industry," Accepted Speaker at INFORMS ISMS Marketing Science Conference, Philadelphia, Pennsylvania, June 2018.
  • "Dependence of Mere-measurement Effects on Past Experiences: An Empirical Investigation in Financial Service Industry," Poster at Empirical and Theoretical (ET) Symposium, Guelph, Canada, May 2018.

Selected Grants & Contracts

  • Sun, M. (Principal Investigator). The Impact of Business Engagement in Refugee Hiring on Consumer Attitudes and Social Inclusion. Tippie College of Business. Funded. December 2024 - December 2026.
  • Sun, M. (Principal Investigator). The Impact of Business Engagement in Refugee Hiring on Consumer Attitudes and Social Inclusion. Tippie College of Business. Funded. December 2023 - December 2025.
  • Sun, M. (Principal Investigator). Don’t Judge a Book by its Cover, Revisited: The Impact of Cover Image on the Success of a Corresponding Digital Content. Tippie College of Business. Funded. May 2022 - April 2023.
  • Sun, M. (Principal Investigator). Between the Originality and Popularity: How to Create Successful Digital Content. University of Iowa. Funded. March 2022 - September 2022.
  • Sun, M. (Collaborator), Principal Investigator(s): Osborne, M. Interactive Customer Feedback in the Digital Economy: When and How Creators Should Respond to Customers?. Institute for Management & Innovation (IMI). Funded. May 2022 - April 2023.
  • Sun, M. (Collaborator), Principal Investigator(s): Osborne, M. Interactive Customer Feedback in the Digital Economy: When and How Creators Should Respond to Customers?. TD Management Data and Analytics Lab (TD-MDAL). Funded. April 2021 - March 2022.

Editorial & Review Activities

  • Referee/Reviewer, Management Science, 2023-24.
  • Referee/Reviewer, Marketing Science, 2021-22.