Robert M. Rouwenhorst

Associate Professor of Instruction

Current Positions

Top 20 Faculty Award - University of Iowa Office of the Executive Vice President and Provost, 2014
Top 20 Faculty Award - University of Iowa Office of the Executive Vice President and Provost, 2013
Undergraduate Faculty of the Year - Tippie College of Business, 2024
Wendell Smith Award for Teaching Excellence - Tippie College of Business, 2023
Faculty/Staff Member Making Positive Difference in the Life of a Graduating Senior - University of Iowa, 2023
Iowa MBA Instructor of the Year - Core, 2022

Rouwenhorst, R. & Zhao, L. (2017). Zipped Commercials, Zapped Memory? Not Necessarily. Business and Management Research. 6 (3) pp. 85-93.
Rouwenhorst, R. (2017). Experiences Flipping an Undergraduate Advertising Course. International Journal of Business Administration. 8 (5) pp. 1-10.
Hedgcock, W. M. & Rouwenhorst, R. M. (2014). Clicking Their Way to Success: Using Student Response Systems as a Tool for Feedback. Journal for Advancement of Marketing Education. 22 (2) pp. 16-25.
Levin, I. P., Rouwenhorst, R. M., & Trisko, H. (2005). Separating Gender Biases in Screening and Selecting Candidates for Hiring and Firing. Social Behavior and Personality. 33 pp. 793-804.

"(Un)Conscious Persuasion," Guest/Invited Speaker at PR Network of the Quad Cities, Moline, Illinois, April 2019.
"Customer Satisfaction," Keynote/Plenary Address at Insurance Association of Cedar Rapids, Cedar Rapids, Iowa, March 2012.