Stay current. Leap forward.

Set yourself apart with an upgraded skillset in a changing industry.

In case you haven’t noticed, marketing has evolved. The acronyms alone can make your head hurt: CRM, PPC, CMS, LTV, CAN-SPAM, CTR, UX. Keeping up on emerging technologies is essential, but not at the expense of solid marketing fundamentals.

Set yourself apart in a changing industry with Tippie’s Marketing Certificate, featuring MBA-level courses that integrate the new with the old. For a solid foundation, start with proven fundamentals: brand management, market research, pricing. Then, layer in the newest tools: social media marketing, customer relationship management, digital marketing, and marketing analytics. Ideal for current marketing professionals and for those seeking a point of entry into the profession.

Credits you earn can count toward the Iowa MBA through the Professional MBA Program, which has a separate application process.

At a glance

Locations
Cedar Rapids, Des Moines, Quad Cities

Curriculum
Complete five courses (one required course + four electives)

Format
Predominantly 12-week courses, meeting one night a week 6:00 p.m. to 9:20 p.m., no Fridays. Other formats: online, weekend (4 weeks), and workweek (1 week).

Time to complete
As little as 18 months

Cost
$9,975 (Five courses at $1,995 each)

Admission
No entrance exam required. See details.

Marketing Certificate courses

Required course

  • Marketing Management—MBA:8110

Elective courses (select four)

All courses require you to complete Marketing Management first, with the exception of Business Analytics.

  • Contemporary Topics in Marketing—MKTG:9010
  • Social Media Marketing for Business (online)—MKTG:9015
  • Customer Relationship Management—MKTG:9120 (Prerequisite: MBA:8150)
  • Business Analytics—MBA:8150
  • Digital Marketing Strategies and Analytics (online)—MKTG:9165 (Prerequisite: MBA:8150)
  • International Marketing—MKTG:9190
  • Applied Marketing Research—MKTG:9300 (Prerequisites: MBA:8150)
  • Strategic Brand Positioning (formerly Brand Management)—MKTG:9320
  • Product and Pricing Management (formerly Product & Pricing Decisions)—MKTG:9330
  • Customer Analysis—MKTG:9340
  • Marketing Communication and Promotions—MKTG:9350

Note: If you waive MBA:8110 Marketing Management based on prior undergraduate or graduate marketing coursework, you’ll need to complete an additional elective course to earn the certificate.

Admission

You don't need to have taken business courses ahead of time, and there's no entrance exam for our certificates. A bachelor's degree is required.

Entrance exam None
Start times Fall, spring, or summer semesters
Minimum undergraduate GPA 2.75
Work experience At least 18 months, earned after your bachelor's. You should be fully employed when you apply; exceptions may be made if you're transitioning employment.
English proficiency Required for non-native English speakers; waivers available. TOEFL iBT 100+ or IELTS 7.0 (no sub-score <6.0)
Earning multiple certificates One at a time only. You'll need a 3.0 GPA or better in each certificate to be admitted for another.
Fees $40 application fee once admitted into the program; $75 document fee billed in your second semester.
How to apply Apply online. Select "Professional and Executive Education" and "Professional Certificates." You'll be asked to upload your resume and unofficial transcripts (see details). International applicants must provide TOEFL/IELTS scores or be eligible for a waiver.

Next Steps