Stay current. Leap forward.

Set yourself apart with an upgraded skillset in a changing industry.

In case you haven’t noticed, marketing has evolved. The acronyms alone can make your head hurt: CRM, PPC, CMS, LTV, CAN-SPAM, CTR, UX. Keeping up on emerging technologies is essential, but not at the expense of solid marketing fundamentals.

Set yourself apart in a changing industry with Tippie’s Marketing Certificate, featuring MBA-level courses that integrate the new with the old. For a solid foundation, start with proven fundamentals: brand management, market research, pricing. Then, layer in the newest tools: social media marketing, customer relationship management, digital marketing, and marketing analytics. Ideal for current marketing professionals and for those seeking a point of entry into the profession.

Credits you earn can count toward the Iowa MBA through the Iowa MBA Program, which has a separate application process.

At a glance

Delivery
Primarily online. Some in-person courses available in Des Moines or Cedar Rapids.

Curriculum
Complete five courses (one required course + four electives)

Format
Primarily 8- and 11-week courses, meeting one night a week, no Fridays or weekends.

Time to complete
As little as 18 months

Cost
$10,500 (Five courses at $2,100 each) for the 2020-2021 academic year

Admission
No entrance exam required. See details.

Marketing Certificate courses

This course list is valid for Marketing Certificate students pursuing the certificate on its own or as part of the Iowa MBA Program.

Required course

  • Marketing Management—MBA:8110

Elective courses (select four)

All courses require you to complete Marketing Management first, with the exception of Business Analytics.

  • Business Analytics—MBA:8150 or BAIS:9100
  • Digital Marketing Insights, Strategies and Applications-–MKTG:9155
  • Marketing Communication and Promotions—MKTG:9350
  • Product and Pricing Management (formerly Product & Pricing Decisions)—MKTG:9330
  • Social Media Marketing for Business (online)—MKTG:9015
  • Strategic Brand Positioning (formerly Brand Management)—MKTG:9320

Note: If you waive MBA:8110 Marketing Management based on prior undergraduate or graduate marketing coursework, you’ll need to complete an additional elective course to earn the certificate.

Admission

You can start the Marketing Certificate in any semester that Marketing Management is offered. No business prerequisites are needed, and there's no entrance exam. See application deadlines and minimum requirements on the Admission page.

Go to Admission