Stay current. Leap forward.
Set yourself apart with an upgraded skillset in a changing industry.
In case you haven’t noticed, marketing has evolved. The acronyms alone can make your head hurt: CRM, PPC, CMS, LTV, GDPR, CTR, UX. Keeping up on emerging technologies is essential, but not at the expense of solid marketing fundamentals.
Set yourself apart in a changing industry with Tippie’s Marketing Certificate, featuring MBA-level courses that integrate the new with the old. For a solid foundation, start with proven fundamentals: brand management, market research, pricing. Then, layer in the newest tools: social media marketing, customer relationship management, digital marketing, and marketing analytics. Ideal for current marketing professionals and for those seeking a point of entry into the profession.
Credits you earn can count toward the Iowa MBA, which has a separate application process.
At a glance
Delivery
All courses are offered online. One course (core) is offered in-person in Cedar Rapids or Des Moines annually.
Curriculum
Complete four courses (one required course + three electives)
Format
Primarily 8-week courses, meeting one night a week, no Fridays or weekends.
Time to complete
As little as 18 months
Cost
$9,000 (Four courses at $2,250 each)
Admission
No entrance exam required.
Certificate courses
This course list is valid for Marketing Certificate students pursuing the certificate on its own or as part of the Iowa MBA Program.
Required course
- Marketing Management—MBA:8110
Elective courses (select three)
All courses require you to complete Marketing Management first, with the exception of Data and Decisions.
- Digital Marketing Insights, Strategies and Applications–MKTG:9155
- Marketing Analytics–MKTG:9310
- Marketing Communication and Promotions—MKTG:9350
- Product and Portfolio Strategy—MKTG:9330
- Social Media Marketing for Business—MKTG:9015
- Strategic Brand Positioning—MKTG:9320
Note: If you waive MBA:8110 Marketing Management based on prior undergraduate or graduate marketing coursework, you’ll need to complete an additional elective course to earn the certificate. Students admitted to the Marketing Certificate may enroll in the courses listed above and do not have access to other courses offered through the MBA Program.
Take the next step
You can start the Marketing Certificate in any semester that Marketing Management is offered. No business prerequisites are needed, and there's no entrance exam. See application deadlines and minimum requirements on the Admission page.