The 2025 Tippie alums of the year are George Hiller (BBA80/MBA82), president and CEO of Hiller & Associates, and Santino Morena (BBA17), an associate director at MorrisAnderson.

We had a chance to talk to them about their mentors, favorite memories at Iowa and what inspires them:

What's a favorite memory from your college days?

Hiller: In August, coming back to Iowa City and experiencing the energy/excitement of another school year. Even today, every time I drive past Mayflower and into Iowa City, that special feeling always comes back. Also, seeing and experiencing the transformation of Hawkeye football under Hayden Fry. Finally, having the opportunity to play twice at halftime at an Iowa men’s basketball game in front of 15,000-plus people for the campus one-on-one basketball championship. (One turned out very well... the other not so much.)

Morena: As someone who loves Hawkeye football, the undefeated season in 2015 was undoubtedly a
key memory.
 

How do you inspire or mentor younger colleagues and connections?

Hiller: Following the premise that actions speak louder than words, showing that I care. For example, talking directly with students and sharing my life experiences by frequently being a guest speaker in business and entrepreneurial classes, being actively involved in a number of university boards, and providing financial support to first-generation Tippie students.

Who has been one of your mentors and how have they inspired you?

Morena: One of the most influential mentors was my first manager at EY, Alex Nolting. She played a critical role in shaping how I approach both technical work and professional development. She had a unique ability to break down complex tax concepts and, most importantly, she encouraged asking questions, thinking critically, and taking ownership of my work. Alex also modeled how to lead with integrity, remain calm under pressure, and encouraged taking care of yourself, which is a quality many people in the corporate world lack.

When you're not working, what are some of your favorite activities and why?

Hiller: Playing golf, watching and supporting Hawkeye athletics along with the Green Bay Packers, working in the yard, and spending time with my wife, Jayne (Tometich) Hiller (BBA82), my three daughters and their spouses, and my five grandchildren.

Morena: My three favorite activities outside of work would be golf, cooking, and travel. Golf allows me to be active in the summertime and stay competitive with friends. Cooking is a newfound passion. Eating together connects people, and I love bringing happiness to those who try my food. And finally, traveling has always been a love, and one that allows me to continue developing as an individual. Part of this stems from having parents who didn’t grow up in the U.S. I have traveled to 19 countries to visit family and explore different cultures.

What motivates you to stay connected to the college?

Hiller: So much of what I have been able to achieve professionally, both directly and indirectly, was because of the University of Iowa. As a result, I want to do everything possible to give back to the university for what it did for me (and my wife) and to also help current and future students realize their potential.

Morena: I want to be a person who can lead and inspire the next generation. There have been many people in my life who have made lasting impacts and who I am forever thankful for. I want to pay it forward.

What's the best piece of advice you've ever received?

Hiller: In the end, your life legacy will not only be defined by what you have achieved but, most importantly, the impact these achievements have had on others.

Morena: College should not be the best time of your life. It may have some of your favorite moments, but it should set you up so that eventually you have the best time of your life.

This article appeared in the Fall 2025 issue of Tippie Magazine.