Buy my rizz product, bro? UI study finds slang backfires miserably in marketing
Friday, April 11, 2025
A study by Tippie doctoral student Bryce Pyrah finds when companies try to market themselves as cool using slang, it can be disastrous.
Micah Hyde collaborates with Tippie business class to create charity golf event
Wednesday, April 9, 2025
Hyde collaborated with students from Sustainable Innovation in Management
Tippie study: Bruh, using slang to vibe with consumers doesn’t slap
Wednesday, April 9, 2025
Researchers - inlcluding professor Alice Wang and doctoral student Bryce Pyrah - used a series of experiments to gauge consumer response to brand social media posts
Trump's tariffs could cause a recession, experts say. Here's how.
Monday, March 31, 2025
Economics professor Anne Villamil says a policy of wide-ranging levies on foreign goods could tip the U.S. into a recession.
Exploring the potential effects of tariffs on Iowa agriculture
Monday, March 17, 2025
Economists - including Tippie's Anne Villamil - say "tariff whiplash" is growing due to the admininistration's shifting positions.
Iowa manufacturers, consumers brace for impact as steel, aluminum tariffs take effect
Thursday, March 13, 2025
Tariff threats pose major challenges for some of Iowa's biggest companies, says professor Anne Villamil.
Wall Street volatility: What Iowa investors need to know
Wednesday, March 12, 2025
Finance professor Erik Lie says market fluctuations are leaving many investors uneasy
Reclaiming identity after a career disruption: lessons from my diagnosis
Tuesday, March 11, 2025
Amy Colbert shares strategies for rebuilding a new professional identity after a disruptive life event
Iowa Business of Women’s Sports panelists: ‘The time is now’ to capitalize on growth
Monday, March 10, 2025
Popularity of Caitlin Clark, other transformative superstars helping to raise profile for female athletes
One consequence of government spending cuts? Lower GDP
Wednesday, February 26, 2025
A simple formula helps calculate GDP says professor Anne Villamil.