Digital ads showing someone’s hand touching a product had higher engagement and were seen as more valuable by consumers.

The flexibility and convenience of online learning has changed the game. The most highly ranked online MBA options offer superb learning experiences.

Consumers who see a product on sale being virtually touched are more engaged and willing to pay more than if the item is displayed on its own, according to a recent research paper by Tippie's Andrea Luangrath.

This week marked what has been an increasingly high-profile tradition for Spotify users: Wrapped release day. It was a trending topic on social media as everyone revealed the new social cards showing off listening choices of the past year. No matter how weird or—let's be honest a little embarrassing—they were. So why do so many people do it?

The University of Iowa and Education for Employment are partnering to launch a project that provides demand-driven entrepreneurship training to 50 Saudi women.

The shared value of putting people first has repeatedly brought together HNI Corporation’s leadership team and the University of Iowa’s Tippie College of Business. Historically and currently, the Muscatine-based company has given time, talent and money to the college, sending its leaders there as lecturers and mentors, and offering internships and jobs to its students.

New research from the University of Iowa Tippie College of Business' Chad Van Iddekinge shows prospective employees’ political beliefs factor into their job applications, including a reluctance to work with companies who have different political opinions from their own.

The study, co-authored by a University of Iowa professor, finds those engaging in gig work on the side such as Uber, Airbnb, or Etsy are likely to see a positive increase in performance at their full-time jobs.

Black Friday may not have as many saving opportunities as in years past, according to University of Iowa Tippie College of Business professor Jennifer Blackhurst.

Disruptions in the supply chains of many businesses continue and they mean there is an increased need for consumer flexibility when holiday shopping this year.