There’s money in making sense.

Big data has become big business. Tippie’s business analytics and information systems (BAIS) major will position you to excel in this exciting new field.

IBM estimates that the world produced 2.5 billion gigabytes of data everyday. In 2012. That’s more than half a billion Facebook users ago. Now, everybody’s wearing a fitness tracker, and even today’s cars and refrigerators produce data. Who helps businesses figure out what to do with all that information? With Tippie’s business analytics and information systems (BAIS) major, that could be you.

By the numbers


Best undergraduate business analytics program

U.S. News and World Report (2022)
95 percent

BAIS alums employed or in grad school

within 6 months of graduation, 2020
58 thousand dollars

Average starting salary for BAIS grads

Class of 2020

Flexible electives to build the career you want

Tippie’s BAIS major offers many types of electives that let you tailor your education to your particular interests.

Are you interested in working with others or consulting?

You might choose electives in project management, security, business process automation, or cloud computing.

Does data science excite you?

Consider electives in optimization, advanced database, information visualization, or even Computer Science.

Would you like to pair a BAIS major with your Accounting major?

Electives like Accounting Information Systems, project management, or cloud computing might be a good fit.

Check out a list of BAIS major electives. Your advisor can help you decide how your choices will fit into your academic plan.

BAIS electives BAIS academic plan

Amazing career placement 

Thanks to the quality of the internationally-recognized Tippie BAIS program and the growing demand for data-savvy business analysts and information systems experts, our graduates have a consistently high job placement rate.  

Explore BAIS careers

Find more resources

We’ve put together a toolkit filled with helpful tips for students interested in learning more about this exciting field. Here you’ll find information on potential careers, descriptions of courses, links to our social accounts, and more.

Explore the BAIS toolkit

Faculty Story
Sam Burer

Changing the perception of data

Professor Sam Burer and two business analytics students won third place in Swiss agribusiness Sygenta’s global challenge. The Crop Challenge in Analytics asked participants to develop a model that predicts the seed varieties farmers should plant to maximize yield.

“We brought all the tools we knew together.”

There was a lot of data cleanup, statistical analysis and optimization to visualize the data. Burer and his team came in third place among 36 teams from around the world.

Read Story

Highlighted Offerings

Student Organizations

Tippie Technology and Innovation Association

Students involved in Tippie Tech gain networking opportunities through company presentations and student competitions. Tippie Tech also hosts its own career fair involving companies specifically interested in BAIS students.

Analytics Classroom students

Tippie Analytics Cooperative

Analytics students provide business solutions for real-world clients through student consulting projects.

Featured Course

Solve a real-world problem for a real-world client through the use of data. Develop a software application or propose a whole new process. Present the solution to the client or hand off a working prototype.

See all courses