There’s money in making sense.

Big data has become big business. Tippie’s two-track business analytics and information systems (BAIS) major will position you to excel in this exciting new field.

IBM estimates that the world produced 2.5 billion gigabytes of data everyday. In 2012. That’s more than half a billion Facebook users ago. Now, everybody’s wearing a fitness tracker, and even today’s cars and refrigerators produce data. Who helps businesses figure out what to do with all that information? With Tippie’s business analytics and information systems (BAIS) major, that could be you.

By the numbers

98 percent graphic

BAIS alums employed or in grad school

within 6 months of graduation, 2015-2016
$53k starting salary

Average starting salary for BAIS grads

Class of 2015
BAIS has two tracks

Tracks to choose from

business analytics or information systems

Two tracks to information mastery

Tippie’s BAIS major offers two tracks that let you tailor your education to your particular interests.

The business analytics track

Learn to manipulate and evaluate data to inform strategic business decisions and process improvements. See more about the business analytics track.

The information systems track

Learn to manage and maintain the hardware and software systems businesses use to collect, organize, and secure data. See more about the information systems track.

Want to see the courses you could take as a BAIS major? Check out the BAIS academic plan.

BAIS academic plan

Amazing career placement 

Thanks to the quality of the Tippie BAIS program and the growing demand for data-savvy business analysts and information systems experts, our graduates have a consistently high job placement rate.  

Explore BAIS careers

Find more resources

We’ve put together a toolkit filled with helpful tips for students interested in learning more about this exciting field. Here you’ll find information on potential careers, descriptions of courses, links to our social accounts, and more.

Explore the BAIS toolkit

Alumni Story
Helen Wagner

Pivot from undecided to perfect fit

When it came to selecting the right college, Helen Wagner (BBA15) couldn’t focus. She applied to a-record 17 schools. But once she got here, there was no looking back.

She picked the big-demand business analytics major, interned with a logistics company, and studied with a close network of classmates and professors.

Since graduation, her career is in high gear—and Iowa still feels like home.

Read Story

Highlighted Offerings

Student Organizations

Tippie Technology and Innovation Association

Students involved in Tippie Tech gain networking opportunities through company presentations and student competitions. Tippie Tech also hosts its own career fair involving companies specifically interested in BAIS students.

Analytics Classroom students

Tippie Analytics Cooperative

Analytics students provide business solutions for real-world clients through student consulting projects.

Featured Course

Solve a real-world problem for a real-world client through the use of data. Develop a software application or propose a whole new process. Present the solution to the client or hand off a working prototype.

See all courses