The Iowa Electronic Markets is one of the earliest election-focused futures markets.

Election betting markets are getting widespread attention like they never have before, according to Tippie Professor Tom Gruca.

Peggy Stover, who directs the UI’s Marketing Institute, says many retailers are looking to make immediate hires as we’re now less than a month from Thanksgiving.

Holiday hiring is already ramping up, says Tippie Marketing Institute Director Peggy Stover.

The kids are barely back to school and grocery stores are already hawking Halloween candy. Tippie professor Peggy Stover explains why.

Research from Tippie shows that Olympic silver medalists seem less happy than their bronze-winning counterparts.

Second-place finishers lament how close they got; third-place finishers just happy to be there.

Marketing professor and director of Iowa Electronic Markets Thomas Gruca spoke with CNN about what makes prediction markets different than traditional gambling.

A team of Tippie marketing students is helping spread the word about the Herbert Hoover Presidential Library and Museum’s $20M renovation project.

Tippie marketing students are helping the Herbert Hoover Foundation develop a new branding and communications plan for the Hoover Library and Museum in West Branch as it prepares for a major building renovation in 2025.