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How Caitlin Clark’s stardom is impacting college athletics, marketing power of women in sports
Monday, January 29, 2024
Peggy Stover in the CBJ about basketball star—and marketing student—Caitlin Clark.

Power of the retail ‘touch’
Sunday, December 24, 2023
Andrea Luangrath in the Gazette on how simply showing a hand holding or touching a product can drive online customers.

New year, new habits: Experts say daily routine matters more than waiting for January 1st
Friday, December 15, 2023
Rob Rouwenhorst on KGAN about the transformational power of habits.

New study shows benefits of paying doctors to go to rural Iowa
Wednesday, November 15, 2023
Tom Gruca in Axios proposing a state-funded public subsidy to encourage more specialists to travel and work part-time in Iowa's rural areas.

Tippie students win the Fall 2023 PepsiCo Team Sales Challenge
Wednesday, November 8, 2023
Tippie students Brock Lu, Cambrie McBride, Kayla Nutt, and Madeline Rigdon helped bring home the first place finish for the college.

Subsidizing doctor travel would aid rural health care access, study shows
Friday, November 3, 2023
Tom Gruca in the Iowa Capital Dispatch discussing his study about how subsidizing cardiologist care across the state would benefit Iowans.

Baking 9-to-5
Wednesday, September 6, 2023
Alum Sarah Monson (MBA14) is cooking up something good with the legendary Miss Dolly Parton.

Behind the shrug
Wednesday, September 6, 2023
Few athletes have had the kind of impact on their sport as this Tippie student has had on women's college basketball. But what's Caitlin Clark like off the court?

Spooky season sneaks in early
Monday, August 28, 2023
Halloween candy and pumpkin spice has invaded stores before fall's arrival. Associate professor of marketing Peggy Stover explains why.

Tuma Basa sets hip hop trends
Thursday, August 10, 2023
Tuma Basa knows all the big and not-so-big acts in hip-hop. He’s been profiled in Billboard and the Wall Street Journal. He receives dozens of songs every day from artists both famous and unknown looking for his approval.
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