Tippie business analytics student fine tunes Formula One tire strategy

study finds venture capitalists’ own crisis experience is key in determining whether they keep investing in startups in crisis

Rong Su, associate professor of management and entrepreneurship, and Kang Zhao, associate professor of business analytics, have received a $288,779 grant from the National Science Foundation to study why more male scientists publish papers and are cited more widely than female scientists.

A study from the Tippie College of Business finds companies that lose a tax incentive from a foreign government not only reduce their investment in that country, they do so by a significant amount, an average of $7.6 million.

A new risk management and insurance major will be offered at the University of Iowa’s Tippie College of Business starting in the fall of 2023, helping to strengthen the state’s largest non-agriculture economic sector.

Six Tippie instructors have received recognition for outstanding teaching from student nominators: Jeff Ohlmann, Erin Nelson, Jim Chaffee, Ann Campbell, Rob Rouwenhorst, and Daniel Newton.

Consumers crave authenticity, but what, exactly, makes something authentic? A new study from the Tippie College of Business finds that consumers ultimately define a product’s authenticity and value by its essence, an abstract, unobservable quality that makes a thing what it is.

The pride of Belle Plaine, Iowa, never forgot his roots.

One of the most significant moments in Henry B. Tippie’s professional life also turned out to be a key moment in American corporate history.

“Henry’s legacy and mine are intertwined.”