Research: Marketing

Dhananjay Nayakankuppam
Nayakankuppam, D., Priester, J. R., Kwon, J., Donovan, L. A. & Petty, R. E. (2018). Construction and retrieval of evaluative judgments: The attitude strength moderation model. Journal of Experimental Social Psychology, 76(May, 2018), 54-66.
Peggy E. Stover
Stover, P. E. (2017). Do You Know Albert? Frank? Welcome to Artificial Intelligence Marketing 101. Strategic Competitive Intelligence Professionals,(Special Winter), 126.
Gary J. Gaeth
Shrivastava, S., Jain, G., Nayakankuppam, D., Gaeth, G. J. & Levin, I. P. (2017). Numerosity and allocation behavior: Insights using the dictator game. Judgment and Decision Making, Vol. 12(No. 6,(November)), 527–536.
Ying Yang
Lai, J. C., Yang, Y. (2017). The role of formal information sharing in key account team effectiveness: does informal control matter and when. Journal of Personal Selling & Sales Management, 37(4), 313-331.
Catherine A. Cole
Jiao, J., Cole, C. & Gaeth, G. (2017). Pride and Dishonesty Why Does Authentic Pride Lead to More Dishonesty?. A. Gneezy , V. Griskevicius & P. Williams (Eds.) (Vols. 45). pp. 102412. ACR: Advances in Consumer Research.
Robert M. Rouwenhorst
Rouwenhorst, R. (2017). Zipped Commercials, Zapped Memory? Not Necessarily. Business and Management Research, 6(3), 85-93.
Gary J. Russell
Rao, V. R., Russell, G. J. (2017). Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior. Customer Needs and Solutions,(Fall 2017), 1-18.
Robert M. Rouwenhorst
Rouwenhorst, R. (2017). Experiences Flipping an Undergraduate Advertising Course. International Journal of Business Administration, 8(5), 1-10.
Thomas S. Gruca
Uhlman, M. A., Gruca, T. S., Jarvie, C. A., Ghareeb, G. M., Morrison, P. G., Han, Y., Nepple, K. G. & Erickson, B. A. (2017). Taking the procedure to the patient: Increasing access to urologic procedural care through outreach. Urology Practice, 4, 335-341. DOI: