Research: Marketing

Gary J. Gaeth
Shrivastava, S., Jain, G., Nayakankuppam, D., Gaeth, G. J. & Levin, I. P. (2017). Numerosity and allocation behavior: Insights using the dictator game. Judgment and Decision Making, Vol. 12(No. 6,(November)), 527–536.
Peggy E. Stover
Stover, P. E. (2017). Do You Know Albert? Frank? Welcome to Artificial Intelligence Marketing 101. Strategic Competitive Intelligence Professionals,(Special Winter), 126.
Catherine A. Cole
Jiao, J., Cole, C. & Gaeth, G. (2017). Pride and Dishonesty Why Does Authentic Pride Lead to More Dishonesty?. A. Gneezy , V. Griskevicius & P. Williams (Eds.) (Vols. 45). pp. 102412. ACR: Advances in Consumer Research.
Robert M. Rouwenhorst
Rouwenhorst, R. (2017). Zipped Commercials, Zapped Memory? Not Necessarily. Business and Management Research, 6(3), 85-93.
Gary J. Russell
Rao, V. R., Russell, G. J. (2017). Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior. Customer Needs and Solutions,(Fall 2017), 1-18.
Robert M. Rouwenhorst
Rouwenhorst, R. (2017). Experiences Flipping an Undergraduate Advertising Course. International Journal of Business Administration, 8(5), 1-10.
Thomas S. Gruca
Uhlman, M. A., Gruca, T. S., Jarvie, C. A., Ghareeb, G. M., Morrison, P. G., Han, Y., Nepple, K. G. & Erickson, B. A. (2017). Taking the procedure to the patient: Increasing access to urologic procedural care through outreach. Urology Practice, 4, 335-341.
Thomas S. Gruca
Nelson, G. C., Gruca, T. S. (2017). Determinants of the Five Year Retention and Rural Location of Family Physicians: Results from the Iowa Family Medicine Training Network. Family Medicine, 49(6), 473-476.
Thomas S. Gruca
Morrison, P., Ghareeb, G., Gruca, T., Jarvie, C. & Erickson, B. (2017). Patient Rurality Influences Treatment Modality for Urinary Stone Disease. (Vols. 197). (4 Supplement), pp. e1287. Iowa City: The Journal of Urology. DOI: