Research: Marketing

Jing Wang
Jiao, J., Wang, J. (In Press). Can Lonely People Behave Morally? The Joint Influence of Loneliness and Empathy on Moral Identity. Journal of Consumer Psychology.
Dhananjay Nayakankuppam
Nayakankuppam, D., Priester, J. R., Kwon, J., Donovan, L. A. & Petty, R. E. (2018). Construction and retrieval of evaluative judgments: The attitude strength moderation model. Journal of Experimental Social Psychology, 76(May, 2018), 54-66.
Andrea W. Luangrath
Peck, J., Luangrath, A. W. (In Press). Looking Ahead: Future Research in Psychological Ownership. In J. Peck , S. Shu (Eds.) Psychological Ownership and Consumer Behavior. Springer.
Hyeong-Tak Lee
Lee, H., Venkataraman, S. (2018). How Do Changes to Manufacturer-Backed Warranties Impact Demand for Extended Warranties?.
Gary J. Gaeth
Shrivastava, S., Jain, G., Nayakankuppam, D., Gaeth, G. J. & Levin, I. P. (2017). Numerosity and allocation behavior: Insights using the dictator game. Judgment and Decision Making, Vol. 12(No. 6,(November)), 527–536.
Peggy E. Stover
Stover, P. E. (2017). Do You Know Albert? Frank? Welcome to Artificial Intelligence Marketing 101. Strategic Competitive Intelligence Professionals,(Special Winter), 126.
Ying Yang
Lai, J. C., Yang, Y. (2017). The role of formal information sharing in key account team effectiveness: does informal control matter and when. Journal of Personal Selling & Sales Management, 37(4), 313-331.
Catherine A. Cole
Jiao, J., Cole, C. & Gaeth, G. (2017). Pride and Dishonesty Why Does Authentic Pride Lead to More Dishonesty?. A. Gneezy , V. Griskevicius & P. Williams (Eds.) (Vols. 45). pp. 102412. ACR: Advances in Consumer Research.
Robert M. Rouwenhorst
Rouwenhorst, R. (2017). Zipped Commercials, Zapped Memory? Not Necessarily. Business and Management Research, 6(3), 85-93.
Gary J. Russell
Rao, V. R., Russell, G. J. (2017). Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior. Customer Needs and Solutions,(Fall 2017), 1-18.