Research: Marketing

Thomas S. Gruca
Jung, S., Zhu, J. & Gruca, T. S. (2016). A Meta-analysis of Correlations between Market Share and Other Brand Performance Metrics in FMCG Markets. Journal of Business Research, 69(12), 5901-5908.
Dhananjay Nayakankuppam
Nayakankuppam, J., N, D. (2016). Two different views of the world around us: The worlds of uniformity versus diversity. PLOS ONE, 11(12).
William M. Hedgcock
Halfmann, K., Hedgcock, W. M., Kable, J. & Denburg, N. (2016). Individual Differences in the Neural Signature of Subjective Value Among Older Adults. Social, Cognitive, Affective Neuroscience, 11(7), 1111-1120. DOI: https://doi.org/10.1093/scan/nsv078.
Catherine A. Cole
Wang, J., Cole, C. A. (2016). The Effects of Age and Expertise on Product Evaluations: Does the Type of Information Matter?. Management Science, 62(7), 2039-2053.
Thomas S. Gruca
Gruca, T. S., Pyo, T. & Nelson, G. (2016). Providing Cardiology Care in Rural Areas through Visiting Consultant Clinics. Journal of the American Heart Association, 5(7), 1-10.
Dongeun Kim
Kim, D., Song, H. & Sohn, Y. (2016). (Vols. 19). (2), pp. 19-26. Korean Journal of the Science of Emotion & Sensibility.
Thomas S. Gruca
Gruca, T. S., Pyo, T. & Nelson, G. (2016). Improving Rural Access to Orthopaedic Care Through Visiting Consultant Clinics. Journal of Bone and Joint Surgery, 98(9), 768-774.