On Friday, March 24, the Tippie College of Business hosted the 2023 PepsiCo Team Sales Challenge, featuring student teams from the University of Iowa and Iowa State University.

Tippie faculty share six suggestions that could shake up society. You may find these spot-on or absolutely bananas, but we have no doubt they’ll start some interesting conversations.

Building Iowa communities is an annual tradition for Tippie marketing students, who work with local governments and public agencies develop strategic and marketing plans to help make the state a better place to live.

Professor Nancy Abram said she believes the increase is happening because people are less concerned with COVID-19 and large crowds. She also believes people like to shop and missed the experience over the holiday weekend.

Customers want their experience to be as close to what the founder intended as possible.

It's the unofficial start of the holiday shopping season with Black Friday. Many places began offering deals earlier this year, with some retailers kicking off their deals as early as October. With stores accommodating that pre-holiday rush, experts are now predicting a quiet Black Friday ahead.

According to Tippie's Nancy Abram, with inflation falling to 7.7% the outlook for the Christmas shopping season is looking up.

After flying under the radar as academic experiments, markets like the Iowa Electronic Markets (IEM) are facing close regulatory scrutiny. But they are worth preserving, The New York Times says.

Researchers at the University of Iowa have developed a new tool called "PARA" that's meant to help companies identify the sentiment of online communication, like responses to a tweet or Facebook post.

Tippie Associate Professor Andrea Luangrath was interviewed on the Today in Digital Marketing podcast to talk about her research of haptic touch leading to increased sales.