Retailers know that if they can get a customer to touch what they’re selling, they’re more apt to buy it and pay more for it. A new study from the University of Iowa's Tippie College of Business finds that this is true in a virtual world, too, when the hand belongs to someone else, or is even a floating blue cartoon hand.

Jeff Lorenger, chairman and CEO of HNI Corp., and the management team at the Muscatine-based company will be honored with the University of Iowa Tippie College of Business’ Oscar C. Schmidt Iowa Business Leadership Award for its contributions to Iowa business on Nov. 18 in Muscatine.

A study by the Marketing Institute at the University of Iowa’s Henry B. Tippie College of Business found online delivery services averaged 25 percent growth last year, but is predicted to grow by about 3.5 percent post-COVID-19, according to Peggy Stover, associate professor in the program.

Twenty-year-old Shelby Enger, a sophomore studying marketing and communications at the University of Iowa in Iowa City, took part in a virtual study abroad course through the school’s Tippie College of Business. During the three-week summer course, “Introduction to Global Business: Asia Pacific,” Enger expanded her knowledge of Australia, Hong Kong, New Zealand and Singapore by virtually touring...

There’s a breakfast war heating up now in Iowa to try and capture customers who are once again venturing out of their homes following pandemic shutdowns. Tippie's Peggy Stover weighs in.

It is surprisingly tricky to actually answer "who's winning the Olympics?"

Businesses that want to hire and retain the best employees should think more about their real estate. A new study from the University of Iowa finds that employees who work in a well-located office are willing to work harder and show more commitment to their jobs. Researcher Tom Gruca, professor of marketing at the Tippie College of Business, says workers see a good office location as a signal that...

The Tippie College of Business is moving decisively to expand strategic partnerships across industries and geographies by launching the Office of Strategic Partnerships this summer.

Winning is nice. But so is not losing. Just check the faces of those Olympians who earn coveted spots on the podiums you’ll start seeing in the coming days as the postponed “Tokyo 2020” games get underway. “What we see is the medalist who is the most happy is the gold medalist — because they just won the event,” said Andrea Luangrath, a University of Iowa assistant marketing professor who...

A study with University of Iowa ties shows that bronze medalists are more likely to smile on the medal stand. Dr. Andrea Luangrath was part of a study to evaluate the facial expressions of Olympians who make it to the medal stand.