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Jihyeon Ha

Assistant Professor

Current Positions

  • Assistant Professor, Marketing

Education

  • PhD in Marketing, Emory University
  • MS in Business Administration, Seoul National University
  • BBA, Seoul National University

Research Interests

  • Social Media
  • Digital Content
  • Machine Learning
  • Unstructured Data Analysis
  • Causal Inference

Selected Publications

  • Chae, I., Ha, J., & Schweidel, D. A. (2023). Paywall Suspensions and Digital News Subscriptions. Marketing Science. 42 (Issue 4) pp. 637-837.

Selected Presentations

  • "Informing Branded Social Media Content with Multimodal Representation Learning: Text and Image," Guest/Invited Speaker at University of South Florida-Main Campus, October 2023.
  • "Informing Branded Social Media Content with Multimodal Representation Learning: Text and Image," Guest/Invited Speaker at Texas A&M University-College Station, October 2023.
  • "Informing Branded Social Media Content with Multimodal Representation Learning: Text and Image," Guest/Invited Speaker at University of Utah, September 2023.
  • "Informing Branded Social Media Content with Multimodal Representation Learning: Text and Image," Guest/Invited Speaker at Nanyang Technological University, September 2023.
  • "Informing Branded Social Media Content with Multimodal Representation Learning: Text and Image," Guest/Invited Speaker at University of Iowa, September 2023.
  • "Informing Branded Social Media Content with Multimodal Representation Learning: Text and Image," Guest/Invited Speaker at National University of Singapore, August 2023.
  • "Assessing Brand Personality on Social Media: Application of Natural Language Processing and Machine Learning," Accepted Speaker at INFORMS ISMS Marketing Science Conference, June 2022.