Profile image of Alice Wang
Henry B. Tippie Research Fellow

Contact

Websites

Positions

  • Professor of Marketing

    Tippie College of Business

  • Director of Graduate Studies, Marketing

Education

  • PhD in Marketing, Northwestern University, 2005
  • M Phil in Marketing, Hong Kong University of Science and Technology, 2000
  • BA in Economics, Nankai University, 1998
  • BA in English Literature, Nankai University, 1998

Areas of Interest

  • Aging Consumers
  • Artificial Intelligence and Robots
  • Branding
  • Consumer Expertise
  • Consumer Morality
  • Consumer Motivation and Judgment
  • Consumer Technology Interaction
  • Happiness, Health, and Well-Being
  • Impulsive Consumption
  • Marketing Communications

Selected Awards & Honors

  • Henry B. Tippie Research Fellow, Henry B. Tippie College of Business, University of Iowa, 2018
  • Henry B. Tippie Research Fellow, Henry B. Tippie College of Business, University of Iowa, 2017
  • Henry B. Tippie Research Fellow, Henry B. Tippie College of Business, University of Iowa, 2016
  • Henry B. Tippie Research Fellow, Henry B. Tippie College of Business, University of Iowa, 2015
  • American Marketing Association Sheth Doctoral Consortium, Distinguished Consortium Faculty, 2014
  • Henry B. Tippie Research Fellow, Henry B. Tippie College of Business, University of Iowa, 2014
  • ICRU Scholarship, University of Iowa, 2014
  • Henry B. Tippie Research Fellow, Henry B. Tippie College of Business, University of Iowa, 2013
  • Leonard A. Hadley Research Fellow, 2013
  • Leonard A. Hadley Research Fellow, 2012

Selected Publications

Selected Presentations

  • (2019, October) Consumer Engagement after Moral Transgressions. Conference Presentation presented at Association of Consumer Research North American Conference, Atlanta, Georgia.
  • (2019, October) The Effect of Loneliness on Material Attachment and Disposition Decisions. Conference Presentation presented at Association of Consumer Research North American Conference, Atlanta, Georgia.
  • (2019, March) The Effect of Social Crowding on Consumer Preferences for Personalization. Conference Presentation presented at Society for Consumer Psychology Winter Conference, Savannah, Georgia.
  • Jiao, J. & Wang, J. (2017, October) Is It Still Important to Be a Moral Person When You Are Lonely?. presented at Association of Consumer Research North American Conference, San Diego, California.
  • Wang, J. & Wang, J. (2015, October) Advancing Connections between Consumption and the Elderly: Consumer Research Issues, Opportunities and Challenges. presented at Association of Consumer Research North American Conference, New Orleans.
  • Jiao, J. & Wang, J. (2013, October) Loneliness and Moral Judgment (Does Loneliness Make Moral Judgment More Permissible?). Paper presented at Association of Consumer Research North American Conference, Chicago.
  • Wang, J. (2013, February) The Effects of Loneliness on Product/Service Failure Attribution. Paper presented at Society for Consumer Psychology Winter Conference, San Antonio.
  • Wang, J. (2012, October) The Effects of Social Relationships on Narrative Persuasion. Paper presented at Association of Consumer Research North American Conference, Vancouver.
  • Lee, Y. & Wang, J. (2012, February) Unveiling the Underlying Mechanism for the Matching Effect between Construal Levels and Message Frames. Paper presented at Society for Consumer Psychology 2012 Annual Conference, Las Vegas.
  • Lee, Y., Cole, C. A. & Wang, J. (2012, February) Unveiling the Underlying Mechanism for the Matching Effect between Construal Levels and Message Frames. Paper presented at Winter Society for Consumer Psychology Conference, Las Vegas, Nevada.

Professional Service

  • AMA-Sheth Foundation Doctoral Consortium Planning Committee, One of three cochairs, October 2017 - July 2017.
  • Association of Consumer Research Asian-Pacific Conference Roundtable Chair, Chair, April 2015 - August 2015.
  • Association of Consumer Research North American Conference Reviewer Committee, Board Membership, Professional, January 2012.
  • Association of Consumer Research North American Conference Program Committee, 2007, 2011, 2012, Board Membership, Professional, January 2012.

Editorial & Review Activities

  • Journal of Consumer Psychology, Referee.
  • Journal of Consumer Research, Referee.
  • Journal of Marketing, Referee.
  • Journal of Marketing Research, Referee.
  • Research Grants Council (RGC) of Hong Kong, Referee.
  • Journal of the Academy of Marketing Science, Editorial Board Member, August 2021 - January 2021.