Mark A. Winkler
Introduction
Experienced Executive / Associate Professor of Practice
As a dedicated university-level faculty coach, advocate, and mentor, I am committed to supporting undergraduate and graduate students across the Tippie College of Business. Two-time recipient of the Tippie Faculty of the Year Award, I am recognized by students for teaching excellence. I bring a wealth of global Fortune 500 sales, strategy, and marketing experience to bridge the gap between academics and real-world application.
I have successfully led national and international sales and marketing teams throughout my career, guiding them through transformative periods across various industries. My roles culminated as VP of Strategic Planning and Business Development with Bridgestone Bandag, North America, where I adeptly leveraged globalization, deregulation, hyper-competition, and new technologies to drive business performance.
My teaching philosophy is rooted in the belief that authentic learning occurs when students are engaged, confident, and challenged to grow. I strive to create a dynamic classroom environment accommodating diverse learning styles and encouraging students to question their assumptions. By incorporating real business problems into coursework, I aim to equip students with the skills to develop actionable marketing plans that can withstand senior management scrutiny.
Highlights & Qualifications
- 2016-present: AMA Faculty Director
- 2020-present: International Business Center Board Member
- 2013: MBA Program Professional Staff Member of the Year Award (voted by the MBA student body)
- 35+ years of progressive sales, design, and marketing leadership experience across the US, Europe, Oceania, and Latin America, culminating as Executive VP of Strategic Planning and Business Development, Bridgestone-Bandag Commercial Tire Division
Current Positions
- Associate Professor of Practice, Marketing
Education
- MBA, University of Iowa
- BS in Business Administration, Shippensburg University of Penn
Licenses & Certifications
- Leadership Effectiveness and Assessment Certification, Center for Creative Leadership (CCL), 2012
Selected Awards & Honors
- Undergraduate Faculty of the Year - Tippie College of Business, 2022
- Faculty/Staff Member Making Positive Difference in the Life of a Graduating Senior - University of Iowa, 2023
Employment History
- Vice-President, Strategic Planning & Business Development, Bridgestone Bandag, 2007 - 2011
- Sales and Marketing Director, Bridgestone Bandag, 1998 - 2007
- General Manager of Sales and Operations, UFP Industries, Inc., 1986 - 1991
- District Sales Manager, Grove Manufacturing, 1979 - 1987