Profile image of Peggy Stover, MPS
Associate Professor of Practice and Director, Undergraduate Marketing Institute



  • Lecturer of Marketing

    Tippie College of Business


  • MA in Organizational Leadership & Innovation, University of Denver, 2011
  • BBA in Finance & Marketing, St. Mary's University, 1988

Areas of Interest

  • Brand Management - Consumer Products, Category Management, Competitive Intelligence, Multicultural Marketing, New Products, Qualitative and Quantitative Market Research, Syndicated Data Analysis (AC Nielsen, IRI, NPD), Sales Management, Strategic Management, Business Ethics, Management Leadership

Selected Awards & Honors

  • Outstanding Advertising March 2008 for Beanpod Earth Day 2008, Giftware News
  • Top Women in Grocery Rising Star 2008, Progressive Grocer Magazine
  • U.S. Design Patent #D575155, United States Patent & Trademark Office, 2008
  • ABCD (Above & Beyond Call of Duty) Award, Kraft Foods, 1998
  • SC Johnson Wax TOPS Mentor Excellence Award, SC Johnson Wax, 1996
  • Business Team of the Year by Personal Care Marketing, SC Johnson Wax, 1996
  • Outstanding Young Women of America, 1989
  • Ovation: A Tribute to iowa Women and Girls, Iowa Women's Foundation, 2021 - 2021
  • Faculty of the Year, 2019, University of Iowa Tippie College of Business, 2018 - 2019

Selected Publications

Selected Presentations

  • Stover, P. E. (2019, January) Data Appending: Gain deeper insights into customers and potential prospects. Guest Speaker presented at Business Advisory Roundtable, Cedar Rapids, Iowa, US/Puerto Rico.
  • (2017, April) What is Data? Applications for Management Decision Making. Conference Presentation presented at Midwest Manufacturing Business Conference, Daveport, Iowa.
  • Stover, P. E. (2015, November) "A Case Study of a Packaging Brand Failure". Oral presented at University of Iowa School of Engineering, University of Iowa School of Engineering.
  • Stover, P. E. (2015, October) "How to Market an App: An Overview". Oral presented at Advanced Media Workshop, College of Liberal Arts & Sciences, University of Iowa School of Journalism.
  • Stover, P. E. (2015, October) "The Purchasing Power of the US Hispanic Consumer". Oral presented at Iowa Latino Youth Summit, University of Iowa Memorial Union.
  • Stover, P. E. (2015, March) presented at Career Leadership Academy, Pomerantz Center.
  • Stover, P. E. (2014, November) "American Business Customs". Keynote/Plenary Address presented at Chinese Summit - Iowa City, Iowa City, Iowa.
  • Stover, P. E. (2014, November) "The Story of a Brand Failure: Kellogg's Breakfast Mates". Lecture Iowa City, Iowa.
  • Stover, P. E. (2014, October) "The Power of the Hispanic Consumer". Oral presented at Iowa Latino Youth Summit, Iowa City, Iowa.
  • Stover, P. E. (2014, April) "The Story of a Product Brand Failure: Why Sometimes Smart Companies Do Dumb Things". Oral presented at University of Iowa, MBA Marketing Academy, Iowa City.

Professional Service

  • American Association of University Women.
  • Executive Club of Chicago, Member.
  • National Association of Female Executives, Member.
  • SC Johnson Wax Diversity and Women's Council.
  • Society of Competitive Intelligence Professionals, Member.
  • Iowa Initiative for Sustainable Communities (IISB), Board Membership, Nonprofit.
  • Historic Preservation Board Commissioner, City of Dubuque, IA, Board Membership, Nonprofit, June 2012.
  • Historic Preservation Commission, City of Dubuque, Iowa, Board Commissioner, June 2012.

Editorial & Review Activities

  • Package Design Magazine, Review Panels.