Shyam Gopinath is an Associate Professor of Marketing at the Tippie College of Business at the University of Iowa. He received his Ph.D. from Kellogg School of Management, Northwestern University, his Masters in Industrial Management from IIT Madras, and Masters in Statistics from University of Virginia. He currently serves on the editorial review board of the Journal of Marketing Research, Journal of Marketing, International Journal of Research in Marketing and Journal of Interactive Marketing. Prof. Gopinath’s research focuses on two areas - studying the impact of online word of mouth on firm performance and understanding customer purchasing behavior in non-contractual settings using probability models. His research has been published in top Marketing research outlets such as Marketing Science, Management Science, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Kellogg on Marketing, and Kellogg Insight. His PhD thesis has won the DMEF Shankar-Spiegel Dissertation Competition. His research received the 2025 Management Science Marketing Department Best Paper Award. Selected media coverage of his work includes BNET, MIT Sloan Management Review, Examiner, MediaPost, KSL, and Dow Jones.