Contact
-
Email
-
Primary Office
- S356 Pappajohn Business Building (PBB)
- (319) 335-0946
-
Department
-
Fax
Websites
Positions
-
Professor of Marketing
Tippie College of Business
-
Director, Iowa Electronic Markets, Iowa Electronic Markets Institute
Tippie College of Business
-
George Daly Professorship, Marketing
Education
- PhD in Decision and Information Sciences, University of Illinois, 1989
- MBA in Management Information Systems, University of Illinois, 1985
- BS in Mathematics and Computer Science, University of Illinois at Chicago, 1983
Areas of Interest
- Health care
- Interface of finance and marketing
- Marketing strategy
- Prediction markets
Selected Awards & Honors
- Wendell Smith Award for Research, Department of Marketing, 2019
- MBA Marketing Professor of the Year, 2018
- President and Provost Award for Teaching Excellence, 2018
- Full-time MBA Alumni Award to Faculty, 2017
- MBA Marketing Professor of the Year, 2017
- MBA Marketing Professor of the Year, 2016
- MBA First Year Core Faculty of the Year, 2014
- MBA Marketing Academy Faculty of the Year, 2013
- MBA Marketing Elective Faculty Member of the Year, 2006
- Named “Outstanding Faculty” in Business Week Guide to the Best Business Schools, 8th Edition (McGraw-Hill), 2003
Selected Publications
- , & (2021). What Drives Brand Equity? A Comprehensive Study of Price and Volume Premiums. In Marketing Accountability for Marketing and Non-Marketing Outcomes. pp. 75-109. Review of Marketing Research.
- , & (2021). Trends in Rural Outreach by Orthopedic Surgeons. Iowa Orthopaedic Journal 41 (1) 25-31.
- , , & (2021). Contagious Endowment Effects Across Transactions. European Journal of Marketing 55 (8) 2122-2145.
- , , & (2021). Relationship of Immediate Workspace and Environmental Workplace with Organizational Citizenship Behaviors. Journal of Managerial Psychology 36 (4) 310-326. DOI: 10.1108/JMP-09-2019-0539.
- & (2020). The 2020 (Re)Election According to the Iowa Electronic Markets: Politics, Pandemic, Recession, and/or Protests?. PS: Political Science & Politics,. DOI: 10.1017/S1049096520001419.
- , & (2020). Can Investing Diaries be Hazardous to Your Financial Health?. Journal of Prediction Markets 14 (1) 105-125.
- , , & (2020). The size-rank relationship for market shares of consumer packaged goods. Applied Economics 52 (54) 5986-5994. DOI: 10.1080/00036846.2020.1781774.
- , & (2020). Impact of non-physician providers on spatial accessibility to primary care in Iowa. Health Services Research 55 476-485. DOI: 10.1111/1475-6773.13280.
- , , , , & (2020). Treatment Setting Influences Treatment Modality for Urinary Stone Disease. Urology 143 122-129. PMID: 32461168. DOI: https://doi.org/10.1016/j.urology.2020.05.024.
- , , , , , , & (2019). Compliance With American Urological Association Guidelines for Nonmuscle Invasive Bladder Cancer Remains Poor: Assessing Factors Associated With Noncompliance and Survival in a Rural State. Urology 132 150-155. DOI: https://doi.org/10.1016/j.urology.2019.06.021.
Selected Presentations
- (2015, February) Trends in Medical Oncology Outreach in Iowa. Oral presented at Kohn Colloquium, Iowa City.
- , , , & (2013, June) Prospective Participants’ Attitudes toward Clinical Trials. Poster presented at Sixth Annual Clinical Research Management Workshop, Washington, District of Columbia.
Selected Grants & Contracts
- Rietz, Thomas A (Co-Principal), Berg, Joyce E (Co-Principal), Gruca, Thomas S (Co-Principal), Forsythe, Robert (Co-Principal) Active Learning in Undergraduate Education Using the Iowa Electronic Markets (IEM). Sponsored by National Science Foundation. Funded. January 1, 2000 - January 1, 2003.
- Rietz, Thomas A (Co-Principal), Berg, Joyce E (Co-Principal), Gruca, Thomas S (Co-Principal), Forsythe, Robert (Co-Principal) Enhancing Economic Literacy Through the Iowa Electronic Market. Sponsored by U.S. Department of Education, Fund for the Improvement of Post-Secondary Education. January 1, 1997 - January 1, 2000.