Master of Science in business analytics
Find your niche in a place where in-demand skills meet the world's brightest minds in analytics: the Tippie College of Business.
Employers demand data skills
By 2019, analytics and big data will be the most important digital competencies1 in an organization. But last year, nearly half of managers surveyed said they needed more access to advanced analytics and insight. You don't have to be an econ major to know that when demand outstrips supply, the talent (that's you) has the upper hand.
Data science is kind of our thing
When the revolution in big data arrived like a huge tsunami, we weathered the storm just fine. In fact, our surfboards were well-worn and used to the routine. We've been doing business analytics for years, long before it was cool. And we're good at it. Who better to learn from than the brightest minds in analytics?
Master's degree vs. certificate
If the certificate gets you data-savvy, then the Master of Science in business analytics will transform you into a data ninja.
In our 10-course master's program, you'll go beyond the fundamentals of analytics and deep into actual applications and their challenges. For example:
- How can I take a trove of emails, tweets, blogs, and customer reviews, and turn them into actual customer insights?
- What if my data set's too big for one computer to handle? What are the best new technologies and alternatives to traditional databases?
- How do I make my data digestible and present it visually? How does human perception affect how my data should be presented?
If you're salivating just thinking about all the data you'd get to play with, good. We're looking for you. Hopefully, you've been looking for us, too.
Pivot from financial analyst to innovator
Learning Tableau propelled Jaden Prottsman into an emerging area: Data. Working with data made him take another look at graduate studies – Iowa’s Master’s in Business Analytics could put him in the fast lane to even stronger data skills.
Just a few classes into the degree, Prottsman is confident that he’s more marketable than ever – he could snag another job tomorrow. But he doesn’t have to search. The skills he’s acquiring are opening doors in his own company.Read Story
What you'll study
The first five courses are designed as solid fundamentals in subjects from data science to data programming and advanced analytics. Courses six through 10 dive deeper into specific applications like text analytics, health care analytics, data visualization, and more.
Applying to the master's program
You'll need to fill out the online application. We'll ask for unofficial transcripts from any institution where you've earned a degree, plus your resume and a short statement of purpose. No GRE/GMAT required. See the complete application checklist in the Admission section.
Master of Science + Iowa MBA
The two subjects dovetail nicely: business analytics and business administration. So we've created a joint degree program that lets you earn both master's degrees in markedly less time.