Marketing makes connections
When a product, service, or idea is positioned to meet a growing consumer need, marketing makes it happen.
Marketers guide pricing, drive effective communication, and identify how to reach an audience in the right place at the right time. Marketers are different from other roles in business because they represent the needs of the customers.
There’s room in marketing for all kinds: The techie, the creative, the psychologist, the people person, the writer, the social media addict—and increasingly, the analytical. That’s because it’s a field that feeds industries as diverse as advertising, retail, product development, and e-commerce. The expert faculty and researchers in Tippie’s Marketing Department are here to help you develop relationships and discover your strengths in this exciting field.
“Marketing provides a creative aspect to business and is a great major in which I can study the things that trigger customers' attention to products.”
Five optional concentrations to target your interests
The Tippie BBA in marketing offers five optional concentrations that let you tailor your degree to your specific interests and career goals. You have the option to choose from:
Marketing communication & strategy
Integrated Marketing and Communications (MKTG:4101) and Digital Marketing (MKTG:4400)
Marketing research & analytics
Marketing Metrics (MKTG:3101) and Marketing Analytics (MKTG: 3102)
Product & brand management
Product and Pricing (MKTG:3600) and Strategic Brand Positioning (MKTG:3605)
Professional sales management
Sales Management (MKTG:4200) and Professional Selling (MKTG:4201)
Retailing & e-commerce
Retail Strategies (MKTG:3400) and Merchandise Management (MKTG:3401)
Plus, you’ll have a fun and challenging opportunity to work as part of a brand management team for an over-the-counter consumer product simulation in your Capstone course. Popular majors to pair with marketing for a double major include Finance and Management.
93 %
Marketing alums employed or in grad school
within 6 months of graduation, 2020
$ 52,000
Average starting salary for marketing grads
Class of 2022
Tippie marketers are finding their niche
Marketing is an ever-evolving and challenging industry with unlimited career potential. Graduates with the Tippie BBA in marketing have been making their mark as brand managers, merchandisers, analysts, and salespeople for businesses as diverse as Target, Starbucks, IBM, and Groupon.
Resources for marketing majors
Marketing Institute
Brings together top-tier marketing students to help real clients solve their marketing challenges.
American Marketing Association
Meet industry experts, attend company visits in major cities, and form your team to compete in a case competition.
American Advertising Federation
Students in Advertising is an organization open to all majors, promoting education in the advertising industry.
Explore American Advertising Federation
National Retail Federation
A group dedicated to providing opportunities for students with an interest in retail and retail marketing.
Sales & Consulting Club
Learn about careers in sales and consulting and grow your skills in a friendly, inclusive environment.