Marketing is at the center of everything.
New ideas, products, and services must fulfill a need to be successful. They also have to be communicated effectively. And priced correctly. And must reach their audience in the right place at the right time. The marketing major is about seeing the big picture—and making the right set of choices for businesses and ideas to be successful. Marketers are different from other roles because they have a seat at the table to represent the needs of the customer.
There’s a home in the marketing major for all types: The techie, the creative, the psychologist, the people person, the writer, the social media addict—and increasingly, the analytical. That’s because marketing is a field that feeds industries as diverse as advertising, retail, product development, and e-commerce. The Tippie BBA in marketing is the perfect first step.
At a glance
Marketing alums employed or in grad school
Average starting salary for marketing grads
Tracks to choose from
Designed for the needs of today’s marketers
Tippie evaluated marketing programs across the country, conducted extensive interviews and focus groups with employers, industry leaders, marketing students, and alumni. We used the results of that research to make the Tippie BBA in marketing the most focused and forward-looking marketing degree you can earn.
Four tracks to target the market for your interests
The Tippie BBA in marketing offers four tracks that let you tailor your degree to your specific interests and career goals. Each track has a dedicated faculty leader and includes internship opportunities, networking events, and professional preparation courses. Choose from:
Want to see the courses you could take as a marketing major? Check out the marketing academic plan.
Tippie marketers are finding their niche
Graduates with the Tippie BBA in marketing have been making their mark as brand managers, merchandisers, analysts, and salespeople for businesses as diverse as Target, Starbucks, IBM, and Groupon.
Pivot from idea guy to CEO
It wasn’t until his sophomore year that Josh Krakauer (BBA12) knew he wanted to major in marketing.
“I realized that everything around us has been shaped by how people have messaged and framed stories. For better or worse, marketers influence the decisions you make.”
During an intro course, it hit him: marketing has the power to influence.Read Story
Employers are impressed with the experience Marketing Institute students receive while working on projects for real-world clients.
Join the world’s largest professional society for marketers. Meet industry experts, attend company visits in major cities, and form your team to compete in a case competition.
An undergraduate class teamed up with the company to develop a marketing strategy aimed at introducing Pancheros to new cities is the latest example of that queso-and-gown relationship.
Students in Advertising is an organization open to all majors, promoting education in the advertising industry. We provide a fun, yet professional environment for students interested in a career in advertising. By interacting with industry professionals, we strive to expose students to as many real-world situations and opportunities as possible.
A new study co-authored by Tom Gruca, professor of marketing in the Tippie College of Business, finds that once people reach a conclusion, they aren’t likely to change their minds, even when new information shows their initial belief is likely wrong and clinging to that belief costs real money.
Gain real-world marketing experience. Consult for an actual business client. Solve marketing challenges. Apply what you’ve learned in class—conduct market research, propose creative solutions, and impress your client.