How AI Is Shaping Social Media

Artificial intelligence is reshaping the way we experience social media — from what we see in our feeds to how marketers create content. But with this power comes new questions: how does AI influence what we consume, and how can marketers use it responsibly to engage audiences without creating bias or overwhelm?

In this episode, we’ll hear from Tippie’s Soogand Alavi, whose research focuses on emerging technologies, social media, and AI in marketing strategy. She shares insights on how AI is transforming the social media landscape and what it means for both users and brands. Later in the show, we’ll hear from Tippie alum Matt Cardoni, who brings perspectives from the digital marketing trenches, illustrating how marketers are adapting to AI-driven change.

And finally, we’ll bring it all together with a Final Tip(pie) just for you.

Learn more:

• More on Soogand Alavi
• More on alumni Matt Cardoni

Listen now