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Managing Risk in Disaster Logistics Research

Tippie Leads | Season 2 | Episode 2

Research: Ann Campbell | Story: Laura Goddard

Wednesday, March 26, 2025

Natural disasters disrupt entire industries and supply chains, delaying critical relief. How can we ensure supplies reach victims quickly? And how can companies like Walmart and organizations like the Red Cross respond effectively? 

Tippie professor Ann Campbell joins us to explore these questions—because logistics shape more than disaster response; they shape daily life. From managing supply chains to planning trips, navigating challenges is key. 

MBA student Laura Goddard shares the risks of traveling with motion sickness and the planning it takes. And finally, we’ll bring it all together with a Final Tip(pie) just for you.

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Episode guests

Portrait of Ann Campbell.

Ann Campbellc

Clement T. and Sylvia H. Hanson Family Chair in Manufacturing Productivity and Professor in Business Analytics
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Laura Goddard

Tippie Iowa MBA Student