Caitlin Clark's salary shines spotlight on pay gap issue
Wednesday, April 17, 2024
Tippie's Beth Livingston breaks down reasons for the massive pay disparity between NBA and WNBA stars for KWWL.
Hawkeye women's basketball expected to draw crowds, even after Caitlin Clark
Monday, April 8, 2024
Marketing Professor Nancy Abrams says the university needs to capitalize on the moment moving forward.
10 things you didn't know about Caitlin Clark
Friday, March 29, 2024
Our favorite: She's an honors marketing student at the Tippie College of Business.
UI prof: The ‘Caitlin Clark Effect’ is difficult to quantify
Monday, March 25, 2024
Jeff Ohlmann on Radio Iowa talking about what you can—and cannot—measure about the impact of Caitlin Clark.
Announcing the 2024 Tippie Alum and Young Alum of the Year
Monday, March 25, 2024
The Tippie College of Business is proud to announce Brandon R. Miller (BBA03) as the 2024 Tippie Alum of the Year and Rita M. Guzmán (BBA18) as the 2024 Tippie Young Alum of the Year.
Kwik Star: Gas station, convenience store — and groceries
Sunday, March 24, 2024
Marketing Associate Professor Peggy Stover spoke to The Gazette about convenience stores and Kwik Star's role in the industry.
Clarkonomics 101: The numbers behind Caitlin Clark's impact on women's basketball
Tuesday, March 19, 2024
Jeffrey Ohlmann on ESPN breaking down the huge impact of marketing major and basketball phenom, Caitlin Clark.
Commentary: It’s time governments consider paying doctors to practice in rural areas
Friday, March 1, 2024
Thomas Gruca in The Daily Yonder talking about his research on government subsidies in healthcare.
It’s time governments consider paying doctors to practice in rural areas
Sunday, February 25, 2024
Researcher Thomas Gruca in The Gazette discussing how public subsidies for doctors practicing in rural areas could help ease the rural health care crisis.
Iowa researcher proposes subsidies to bring cardiac care to rural areas
Monday, February 19, 2024
Tom Gruca in The Daily Yonder about his research on rural medical care.
Can bad be good? The attraction of a darker self
Wednesday, February 14, 2024
Rebecca Krause-Galoni in The Academic Minute discussing why people lean into evil when its fiction, but shy away from even the slightest connection to evil in real life.
How Caitlin Clark’s stardom is impacting college athletics, marketing power of women in sports
Monday, January 29, 2024
Peggy Stover in the CBJ about basketball star—and marketing student—Caitlin Clark.
Power of the retail ‘touch’
Sunday, December 24, 2023
Andrea Luangrath in the Gazette on how simply showing a hand holding or touching a product can drive online customers.
New year, new habits: Experts say daily routine matters more than waiting for January 1st
Friday, December 15, 2023
Rob Rouwenhorst on KGAN about the transformational power of habits.
New study shows benefits of paying doctors to go to rural Iowa
Wednesday, November 15, 2023
Tom Gruca in Axios proposing a state-funded public subsidy to encourage more specialists to travel and work part-time in Iowa's rural areas.
Tippie students win the Fall 2023 PepsiCo Team Sales Challenge
Wednesday, November 8, 2023
Tippie students Brock Lu, Cambrie McBride, Kayla Nutt, and Madeline Rigdon helped bring home the first place finish for the college.
Subsidizing doctor travel would aid rural health care access, study shows
Friday, November 3, 2023
Tom Gruca in the Iowa Capital Dispatch discussing his study about how subsidizing cardiologist care across the state would benefit Iowans.
Baking 9-to-5
Wednesday, September 6, 2023
Alum Sarah Monson (MBA14) is cooking up something good with the legendary Miss Dolly Parton.
Behind the shrug
Wednesday, September 6, 2023
Few athletes have had the kind of impact on their sport as this Tippie student has had on women's college basketball. But what's Caitlin Clark like off the court?
Spooky season sneaks in early
Monday, August 28, 2023
Halloween candy and pumpkin spice has invaded stores before fall's arrival. Associate professor of marketing Peggy Stover explains why.
Tuma Basa sets hip hop trends
Thursday, August 10, 2023
Tuma Basa knows all the big and not-so-big acts in hip-hop. He’s been profiled in Billboard and the Wall Street Journal. He receives dozens of songs every day from artists both famous and unknown looking for his approval.
Candy sales already starting three months before Halloween
Friday, July 28, 2023
How early is too early? The 4th of July was just a few weeks ago, yet some Iowa grocery stores are already offering spooky Halloween decorations and big bags of trick-or-treat candy. Tippie's Peggy Stover says stores are looking for any angle they can find to scare up profits.
The journey is the destination
Tuesday, July 25, 2023
Those consumer loyalty cards filling our wallets that give you a free sandwich or cup of coffee tend to lead to disappointment. A new study shows that for many, filling the card is more fulfilling than the reward.
Closing rural Iowa birthing units is hurting delivery outcomes
Thursday, May 11, 2023
A new study from the University of Iowa examines prenatal care in Hardin, Osceola, Clayton, Emmett, Lucas, Hamilton, and Van Buren counties in Iowa. All had labor and delivery units shut down at their hospitals.
UI study: Rural Iowa hospitals are losing birthing centers at ‘striking’ rate
Friday, May 5, 2023
A University of Iowa study finds some pregnant women in rural Iowa quit getting prenatal care when their local hospital closes its birthing center, even if prenatal care is still available.
Announcing the 2023 Tippie Alum and Young Alum of the Year
Tuesday, May 2, 2023
The Tippie College of Business is happy to announce Nicole Johnston (BBA94) as the 2023 Alum of the Year and Cheryl Davenport (BBA05) as 2023 Young Alum of the Year.
Tippie hosts the Spring 2023 PepsiCo Team Sales Challenge
Monday, April 3, 2023
On Friday, March 24, the Tippie College of Business hosted the 2023 PepsiCo Team Sales Challenge, featuring student teams from the University of Iowa and Iowa State University.
BIG Ideas
Tuesday, February 28, 2023
Tippie faculty share six suggestions that could shake up society. You may find these spot-on or absolutely bananas, but we have no doubt they’ll start some interesting conversations.
Tippie students help make Iowa cities better places to live
Tuesday, January 17, 2023
Building Iowa communities is an annual tradition for Tippie marketing students, who work with local governments and public agencies develop strategic and marketing plans to help make the state a better place to live.
Stores see more in-person shoppers during Thanksgiving weekend
Tuesday, December 6, 2022
Professor Nancy Abram said she believes the increase is happening because people are less concerned with COVID-19 and large crowds. She also believes people like to shop and missed the experience over the holiday weekend.
What do Brittany Spears' perfume, Ghiradelli chocolate, and Toms Shoes have in common? They all use this overlooked sales strategy.
Tuesday, November 22, 2022
Customers want their experience to be as close to what the founder intended as possible.
Black Friday shopping might be quiet this year
Monday, November 21, 2022
It's the unofficial start of the holiday shopping season with Black Friday. Many places began offering deals earlier this year, with some retailers kicking off their deals as early as October. With stores accommodating that pre-holiday rush, experts are now predicting a quiet Black Friday ahead.
Iowa shoppers to spend more for holidays despite inflation
Friday, November 11, 2022
According to Tippie's Nancy Abram, with inflation falling to 7.7% the outlook for the Christmas shopping season is looking up.
Forecasting the future of election prediction markets
Friday, November 4, 2022
After flying under the radar as academic experiments, markets like the Iowa Electronic Markets (IEM) are facing close regulatory scrutiny. But they are worth preserving, The New York Times says.
Iowa professors create tool to help decipher online speak
Thursday, September 1, 2022
Researchers at the University of Iowa have developed a new tool called "PARA" that's meant to help companies identify the sentiment of online communication, like responses to a tweet or Facebook post.
How the “Vicarious Haptic Effect” Can Boost Your ROI
Friday, August 19, 2022
Tippie Associate Professor Andrea Luangrath was interviewed on the Today in Digital Marketing podcast to talk about her research of haptic touch leading to increased sales.
How important are founders to brand authenticity?
Wednesday, July 27, 2022
A university study finds that, although brand essence, or authenticity, ideally comes through an association with the creator, one other proxy to measure essence is the recipe and manufacturing process. The study from the University of Iowa’s Tippie College of Business explored the brand essence of Ghirardelli Chocolate, whose founder, Domenico Ghirardelli, died in 1894.
Survey finds lack of understanding about what Iowa midwives do
Wednesday, July 27, 2022
Professor Peggy Stover, director of the U-I’s Undergraduate Marketing Institute, says she was shocked at how little people knew about the midwife profession. “In addition to birth care, prenatal care and post delivery care,” Stover says, “midwives also offer women’s wellness checkups, birth control, menopausal care.”
Spring 2022 Tippie Instructor Awards announced
Tuesday, July 12, 2022
Six Tippie instructors have received recognition for outstanding teaching from student nominators: Jeff Ohlmann, Erin Nelson, Jim Chaffee, Ann Campbell, Rob Rouwenhorst, and Daniel Newton.
The inventors may be long passed, but consumers still want their essence
Thursday, June 23, 2022
Consumers crave authenticity, but what, exactly, makes something authentic? A new study from the Tippie College of Business finds that consumers ultimately define a product’s authenticity and value by its essence, an abstract, unobservable quality that makes a thing what it is.
Tippie College of Business recognizes faculty and staff with 2022 collegiate awards
Monday, May 9, 2022
Each year the Tippie College of Business recognizes its faculty and staff with collegiate awards for excellence in teaching, research, and service. The 2022 award winners were announced at a ceremony on May 4, 2022.
Learning to sell
Friday, April 8, 2022
A new Inside Sales Lab at the Tippie College of Business gives University of Iowa students hands-on experience in the art of sales.
The power of touch is no joke—even if it’s through a screen
Wednesday, December 15, 2021
Digital ads showing someone’s hand touching a product had higher engagement and were seen as more valuable by consumers.
Consumers value a product viewed online more if they see it being virtually touched
Monday, December 6, 2021
Consumers who see a product on sale being virtually touched are more engaged and willing to pay more than if the item is displayed on its own, according to a recent research paper by Tippie's Andrea Luangrath.
What makes Spotify's Wrapped such a popular end-of-year tradition? FOMO
Monday, December 6, 2021
This week marked what has been an increasingly high-profile tradition for Spotify users: Wrapped release day. It was a trending topic on social media as everyone revealed the new social cards showing off listening choices of the past year. No matter how weird or—let's be honest a little embarrassing—they were. So why do so many people do it?
‘Black Friday’? It’s more like ‘Black Autumn’ now
Monday, November 22, 2021
Holiday shopping season longer than ever, but whether local or national, retailers need to capitalize early.
Vicarious touch: Closing the online sale
Wednesday, November 10, 2021
Retailers know that if they can get a customer to touch what they’re selling, they’re more apt to buy it and pay more for it. A new study from the University of Iowa's Tippie College of Business finds that this is true in a virtual world, too, when the hand belongs to someone else, or is even a floating blue cartoon hand.
Tippie honors Jeff Lorenger and HNI leadership team for contributions to Iowa business
Wednesday, November 10, 2021
Jeff Lorenger, chairman and CEO of HNI Corp., and the management team at the Muscatine-based company will be honored with the University of Iowa Tippie College of Business’ Oscar C. Schmidt Iowa Business Leadership Award for its contributions to Iowa business on Nov. 18 in Muscatine.
Home food delivery still going strong for Iowa businesses
Friday, September 17, 2021
A study by the Marketing Institute at the University of Iowa’s Henry B. Tippie College of Business found online delivery services averaged 25 percent growth last year, but is predicted to grow by about 3.5 percent post-COVID-19, according to Peggy Stover, associate professor in the program.
What virtual study abroad is like at the Tippie College of Business
Tuesday, September 14, 2021
Twenty-year-old Shelby Enger, a sophomore studying marketing and communications at the University of Iowa in Iowa City, took part in a virtual study abroad course through the school’s Tippie College of Business. During the three-week summer course, “Introduction to Global Business: Asia Pacific,” Enger expanded her knowledge of Australia, Hong Kong, New Zealand and Singapore by virtually touring...
Breakfast competition heats up among fast food, convenience stores
Tuesday, September 14, 2021
There’s a breakfast war heating up now in Iowa to try and capture customers who are once again venturing out of their homes following pandemic shutdowns. Tippie's Peggy Stover weighs in.
In praise of third place
Tuesday, August 10, 2021
It is surprisingly tricky to actually answer "who's winning the Olympics?"
Want to hire and retain the best employees? The key might be location, location, location
Tuesday, August 10, 2021
Businesses that want to hire and retain the best employees should think more about their real estate. A new study from the University of Iowa finds that employees who work in a well-located office are willing to work harder and show more commitment to their jobs. Researcher Tom Gruca, professor of marketing at the Tippie College of Business, says workers see a good office location as a signal that...
Tippie Launches Strategic Partnerships Office
Wednesday, July 28, 2021
The Tippie College of Business is moving decisively to expand strategic partnerships across industries and geographies by launching the Office of Strategic Partnerships this summer.
University of Iowa research finds bronze medalists happier than those with silver
Friday, July 23, 2021
Winning is nice. But so is not losing. Just check the faces of those Olympians who earn coveted spots on the podiums you’ll start seeing in the coming days as the postponed “Tokyo 2020” games get underway. “What we see is the medalist who is the most happy is the gold medalist — because they just won the event,” said Andrea Luangrath, a University of Iowa assistant marketing professor who...
University of Iowa study shows bronze medalists appear happier than silver medalists
Friday, July 23, 2021
A study with University of Iowa ties shows that bronze medalists are more likely to smile on the medal stand. Dr. Andrea Luangrath was part of a study to evaluate the facial expressions of Olympians who make it to the medal stand.
When bronze is better: Study finds Olympic bronze medalists appear happier than silver medalists
Friday, July 16, 2021
At the Olympics, bronze medals are given to people who finish in third place, and the definition of a third-place finisher is that they lost to the person who finished second. It’s how competition works: The second-place finisher beats the third-place finisher. But a new study from the University of Iowa analyzed photos of Olympic medal ceremonies and found bronze medalists tend to appear happier...
Milwaukee Bucks CMO Dustin Godsey (BBA02) is ready for the NBA Finals
Sunday, July 11, 2021
Dustin Godsey (BBA02) is the chief marketing officer for the Milwaukee Bucks and Fiserv Forum. What he and the franchise have experienced in the last several weeks, he said, “is beyond our wildest dreams.”
Bucking enrollment losses, University of Iowa online MBA sees boom
Tuesday, June 1, 2021
While COVID-19 mostly hurt enrollment across traditional college and university campuses, it has had the opposite effect on some less traditional higher ed programs — like the University of Iowa’s new online Master of Business Administration degree.
The Hawkeye connection: Best friends and Tippie alumni both find jobs at Cameo
Friday, March 12, 2021
Two University of Iowa alum who were best friends in undergraduate are now coworkers at the same entertainment company, Cameo, and attest their success to connections made through the university.
Multiple faculty ranked top 2% of world’s researchers in Stanford study
Tuesday, January 26, 2021
A number of Tippie faculty were recognized in a recent study published by Stanford University researchers using a new scholarly citation impact measure to identify the top 100,000 most impactful scientific researchers, along with those in the top 2% of their academic subfield. Indices were calculated based on lifetime scholarly impact and impact during the year 2019.
Building authenticity and connection among diverse members of your workforce
Wednesday, December 9, 2020
Calls for societal change from people of color around the country have created ripple effects in workplaces big and small. The Black Lives Matter movement in particular has provided new impetus for managers to invigorate positive connections with employees who come from different racial and cultural backgrounds and may be experiencing hurt and loss in ways that require special support.
Managing your mental (health)
Wednesday, December 9, 2020
Mental health therapy is more than an hour on a couch.
Fearlessly tackling professional and personal disruptions with the Hawkeye spirit
Wednesday, December 2, 2020
There’s a temptation to think that if we check all the boxes, do the workouts, set the right amount of money aside, make the right decisions, we’ll always be happy and successful in life and business. Hardship won’t touch us. Yet the wisdom of years teaches otherwise. With experience and maturity, we learn challenges are inevitable and, even more, can be an instructive and formative part of life...
Fearlessness in the face of job loss
Wednesday, December 2, 2020
It was a Friday. Though it felt like most other pandemic days in the time of COVID-19—indistinguishable from the day before. Like so many events since the University of Iowa closed campus and moved classes online, the annual Tippie Student Leadership Awards had been moved to a Zoom video chat, and the mood that day was muted as were the microphones of most of the people on the call. Then Sukriti...
The Gazette: Loneliness leads to 'unplanned,' 'impulsive' shopping habits, UI researcher finds
Monday, November 30, 2020
As many people lacking social contact during coronavirus begin the holiday shopping season, that loneliness could make a difference in their shopping habits. The more “socially deprived” someone is, the more likely the person is to buy more things, according to research from Jing “Alice” Wang, a marketing professor at the University of Iowa.
Amy Kristof-Brown named dean of the Tippie College of Business
Wednesday, November 18, 2020
Today, Amy Kristof-Brown has been named dean of the Tippie College of Business, pending approval of the Board of Regents, State of Iowa. Kristof-Brown has been serving as the college’s interim dean since March 2020 and will begin her new role on December 1, 2020.
Building psychological ownership can help governments preserve parks and public spaces
Wednesday, October 7, 2020
More and more cash-strapped governments are looking for alternative methods of funding to maintain parks, roads, and other public spaces, turning to mechanisms like corporate stadium sponsorships or adopt-a-highway programs that leverage private resources. But a new study from the University of Iowa suggests that an effective way to build support for public goods is to create a sense of...
Shaping NFL teams’ digital playbook
Monday, August 24, 2020
University of Iowa graduate Michael Wiebler uses his cinema arts and marketing degrees to help NFL teams improve their digital storytelling.
People are stubborn—but one method may be effective in changing minds
Thursday, August 20, 2020
Tippie professor Tom Grucca found that once people reach a conclusion, they aren’t likely to change their minds, even when new information shows their initial belief is likely wrong and clinging to that belief costs real money.
Tippie Gateway opens doors for participants
Thursday, July 9, 2020
Tippie Gateway started in 2015 to recruit populations underrepresented in business – women as well as first-generation, LGBTQ+, and students of color. It’s important to reach out to these students early – so that they take the necessary math requirements needed for college and/or business school. Many Tippie Gateway participants are entering their senior year of high school and still have time to...
Seeking control when everyone’s getting sick, consumers flock to the familiar
Friday, June 26, 2020
Sales of familiar brand name products increase during health emergencies like COVID-19 or influenza because they give consumers a sense of control over an uncontrollable situation, according to a new study from the University of Iowa’s Tippie College of Business.
A hand on the shoulder was good for business but COVID-19 changed everything
Thursday, June 4, 2020
Touching happens all the time in business settings. Colleagues and associates tap each other on the arm, touch their shoulders, or give pats on the back. Sometimes, if news is good, they even hug. It’s a way to get someone’s attention, offer congratulations, or persuade them.
A heart to help drives Tippie student
Wednesday, April 22, 2020
An active volunteer for UI Dance Marathon, marketing major Morgan Smith (BBA20) is no stranger to helping others. So even as she lost her on-campus jobs and suffered disappointment in her final weeks of college ending the way they did, she looked for ways to help.
Keeping the wheels on the bus
Wednesday, April 22, 2020
James Hughes (BBA20) is one of the student employees at CAMBUS that are making sure transportation is not a barrier for University of Iowa Hospitals and Clinics (UIHC) health care workers.
Virtual Pomerantz Business Library resources are available
Wednesday, March 18, 2020
During this time of virtual only instruction, the Pomerantz Business Library encourages students to continue accessing library resources through remote services.
Information for Tippie-affiliated student organizations regarding COVID-19
Friday, March 13, 2020
As you have heard, following the identification of COVID-19 cases in Johnson County, the University of Iowa is suspending face-to-face instruction for two weeks following spring break. The university will move to virtual instruction beginning March 23, 2020, and continue remotely through at least April 3, 2020. To align with this decision and proactively maintain the health and safety of our...
Important Tippie-specific updates regarding COVID-19
Thursday, March 12, 2020
First and foremost, our desire is to curb the spread of this virus and to maintain the health and safety of our students, faculty, and staff. Your primary resource for the most up-to-date information is the university’s COVID-19 website. You can also find Tippie-specific frequently asked questions on our FAQ website.
Marketing professor receives top university award for teaching
Tuesday, March 3, 2020
Associate Professor of Practice Nancy Abram received a 2019 President and Provost Award for Teaching, the University of Iowa’s top teaching honor.
Tippie teams dominate diversity and business ethics case competition
Thursday, February 27, 2020
Student teams from the Tippie College of Business placed first and third at the Fifth Annual Diversity and Business Ethics Case Competition hosted by the Leeds School of Business at the University of Colorado Boulder.
Tippie researchers pinpoint why decluttering feels so hard
Thursday, January 16, 2020
If you can't quite bring yourself to declutter your home and toss out unneeded possessions, one reason why might surprise you. Researchers say the emotional tug you feel might be loneliness.