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Closing rural Iowa birthing units is hurting delivery outcomes
Thursday, May 11, 2023
A new study from the University of Iowa examines prenatal care in Hardin, Osceola, Clayton, Emmett, Lucas, Hamilton, and Van Buren counties in Iowa. All had labor and delivery units shut down at their hospitals.

UI study: Rural Iowa hospitals are losing birthing centers at ‘striking’ rate
Friday, May 5, 2023
A University of Iowa study finds some pregnant women in rural Iowa quit getting prenatal care when their local hospital closes its birthing center, even if prenatal care is still available.

Announcing the 2023 Tippie Alum and Young Alum of the Year
Tuesday, May 2, 2023
The Tippie College of Business is happy to announce Nicole Johnston (BBA94) as the 2023 Alum of the Year and Cheryl Davenport (BBA05) as 2023 Young Alum of the Year.

Tippie hosts the Spring 2023 PepsiCo Team Sales Challenge
Monday, April 3, 2023
On Friday, March 24, the Tippie College of Business hosted the 2023 PepsiCo Team Sales Challenge, featuring student teams from the University of Iowa and Iowa State University.

BIG Ideas
Tuesday, February 28, 2023
Tippie faculty share six suggestions that could shake up society. You may find these spot-on or absolutely bananas, but we have no doubt they’ll start some interesting conversations.

Tippie students help make Iowa cities better places to live
Tuesday, January 17, 2023
Building Iowa communities is an annual tradition for Tippie marketing students, who work with local governments and public agencies develop strategic and marketing plans to help make the state a better place to live.

Stores see more in-person shoppers during Thanksgiving weekend
Tuesday, December 6, 2022
Professor Nancy Abram said she believes the increase is happening because people are less concerned with COVID-19 and large crowds. She also believes people like to shop and missed the experience over the holiday weekend.

What do Brittany Spears' perfume, Ghiradelli chocolate, and Toms Shoes have in common? They all use this overlooked sales strategy.
Tuesday, November 22, 2022
Customers want their experience to be as close to what the founder intended as possible.

Black Friday shopping might be quiet this year
Monday, November 21, 2022
It's the unofficial start of the holiday shopping season with Black Friday. Many places began offering deals earlier this year, with some retailers kicking off their deals as early as October. With stores accommodating that pre-holiday rush, experts are now predicting a quiet Black Friday ahead.

Iowa shoppers to spend more for holidays despite inflation
Friday, November 11, 2022
According to Tippie's Nancy Abram, with inflation falling to 7.7% the outlook for the Christmas shopping season is looking up.
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