Buy my rizz product, bro? UI study finds slang backfires miserably in marketing
Friday, April 11, 2025
A study by Tippie doctoral student Bryce Pyrah finds when companies try to market themselves as cool using slang, it can be disastrous.
Tippie study: Bruh, using slang to vibe with consumers doesn’t slap
Wednesday, April 9, 2025
Researchers - inlcluding professor Alice Wang and doctoral student Bryce Pyrah - used a series of experiments to gauge consumer response to brand social media posts
Bruh, using slang to vibe with consumers doesn’t slap
Wednesday, April 2, 2025
Brands that use contemporary slang in their marketing to connect with younger consumers usually just embarrass themselves because consumers see it as inauthentic.
Iowa Business of Women’s Sports panelists: ‘The time is now’ to capitalize on growth
Monday, March 10, 2025
Popularity of Caitlin Clark, other transformative superstars helping to raise profile for female athletes
How to: Pop
Friday, February 21, 2025
Steve Huisenga (BBA88), president of the American Popcorn Company, answers Tippie Magazine’s this/or/that questionnaire.
Why all business schools should teach storytelling
Wednesday, February 19, 2025
In an age of information overload, business students who master storytelling are more likely to stand out
Challenging students to change their habits
Tuesday, February 18, 2025
Tippie professor Rob Rouwenhorst encourages students to adopt new habits or break unhealthy behaviors using a low-stakes assignment
Small town grocery stores fight to stay open
Sunday, February 16, 2025
Rural food deserts are a growing problem across the state of Iowa, says Tippie marketing professor Peggy Stover.
How to stop loneliness shopping
Friday, December 6, 2024
Hear from Jing Wang, a pioneering researcher on the loneliness-shopping correlation at Tippie.
Black Friday sales are important break-even point for many Iowa merchants
Friday, November 29, 2024
Professor Peggy Stover, who directs the UI’s Marketing Institute, says for some retailers, the days after Thanksgiving make-or-break the entire year.