Breadcrumb Home Tippie News How the “Vicarious Haptic Effect” Can Boost Your ROI Friday, August 19, 2022 Todd Maffin | Today in Digital Marketing https://todayindigital.com/693-how-the-vicarious-haptic-effect-can-boost-your-r… Tippie Associate Professor Andrea Luangrath was interviewed on the Today in Digital Marketing podcast to talk about her research of haptic touch leading to increased sales.