Breadcrumb Home Tippie News What do Brittany Spears' perfume, Ghiradelli chocolate, and Toms Shoes have in common? They all use this overlooked sales strategy. Tuesday, November 22, 2022 Chelsi Galoni for Entrepreneur https://www.entrepreneur.com/growth-strategies/what-do-britney-spears-perfume-g… Customers want their experience to be as close to what the founder intended as possible.
