Nicole Otto (BBA93) | CEO Ruggable, Gardena, Calif.
Monday, February 24, 2025

THIS / OR / THAT

 

Nicole Otto at Ruggable headquarters in California, standing in a kitchen with a cup of coffee.
Nicole Otto at Ruggable headquarters in California. Photo by Chase Hirt | Imaginaire Media.

SPONTANEOUS / Planned

Though I love planning, plans are made to be changed—and I change them often.

 

Timeless classic / CHANGE RUG SEASONALLY

We love giving our home a little refresh each time the  seasons shift, rotating our rugs, switching out art and frames, and updating accents to match the mood throughout.

 

COFFEE / Tea

 

TALK / Listen

I’ve learned that great leaders listen more than they speak. But when I’m deeply engaged, I can get carried away—it comes from passion!

 

Willamette Valley / Napa

Neither—I like bubbles.

 

Nicole Otto sitting on a stool with a blue rug hung behind her as a backdrop
Nicole Otto behind the scenes. Photo by Chase Hirt | Imaginaire Media. 

Short term / LONG TERM

I believe my superpower is breaking down big ambitions into clear, actionable plans.

 

PHONE CALL / Email

Email drains me. I’d rather connect in real time and get to clarity faster.

 

OPTIMIST / Pessimist

But I think about risks often.  The glass is half full, I just want to make sure it doesn’t spill.

STEAK / Seafood

I may have spent decades on the West Coast surrounded by great seafood, but deep down, I’m still from Iowa.

 

RESEARCH / Wing it

I am insatiably curious and love diving deep into new ideas, but when it’s decision time, instinct wins.

 

Introvert / EXTROVERT

 

DIY DECOR / Interior decorator

To be honest, it’s not me—it’s my husband. He’s got a great eye, and I happily take the supporting role.

 

Mountain / OCEAN

Nothing grounds me or makes me more reflective than the vastness of the sea, especially along the Oregon coast, which is unmatched in its beauty.

 

THE BEATLES / THE ROLLING STONES

Stones for a Saturday night.  Beatles for a Sunday morning.

 

 

This article appeared in the Spring 2026 issue of Tippie Magazine