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Tippie study: Bruh, using slang to vibe with consumers doesn’t slap

Wednesday, April 9, 2025
Tom Snee | for Corridor Business Journal
https://corridorbusiness.com/tippie-study-bruh-using-slang-to-vibe-with-consume…
The University of Iowa
University of Iowa

Tippie College of Business

Tippie College of Business
108 John Pappajohn Business Building
Iowa City, IA 52242-1994

319-335-0862
tippie-business@uiowa.edu

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