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Can food and drink speak internet without sounding cringe?

Tippie research reveals trying to be hip often makes brands sound inauthentic.
Friday, August 21, 2026
Gill Hyslop | Confectionary News
https://www.confectionerynews.com/Article/2026/08/21/why-internet-slang-can-dam…
The University of Iowa

Tippie College of Business

Tippie College of Business
108 John Pappajohn Business Building
Iowa City, IA 52242-1994

319-335-0862
tippie-business@uiowa.edu

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