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Era-defining issues from the worlds of healthcare, tech, higher ed, real estate, and college sports.

911... Is your emergency profitable?
When someone calls 911 for a medical emergency, they expect an ambulance will be sent as quickly as possible. But an ongoing study by Tippie researchers suggests that if the ambulance service is owned by private equity, they may have to wait.

Pay for play
In the three years since student-athletes started getting paid under Name, Image, Likeness, the entire landscape of college sports has undergone a sea change. Some players are rumored millionaires, transfer portal rules are bent, and agents consider NIL an all-out money grab.

AI's insatiable appetite
ChatGPT is novel, fun to play with, and sometimes even helpful—but you aren’t the only one noodling around with this “free” technology. Massive data centers process more than 200 million requests a day, causing it to gobble up electricity like Hawkeye linebackers at a buffet.

The enrollment cliff
Starting this fall, colleges and universities across the country will begin to see a steep decline in the pool of potential students thanks to the Great Recession 18 years ago.

Are pharma mergers evil?
Drug prices in the United States are astronomical and climbing. Many analysts blame mergers and acquisitions among pharmaceutical companies. But Associate Professor Amrita Nain says some drug mergers actually help reduce drug costs.

An office tower-sized problem
Since COVID, huge amounts of office space sit empty. Some urban planners and housing advocates have seized on the idea of adaptive reuse, or the converting unused space into housing. Unfortunately, it doesn't work so well in the real world.

Lights, camera, action
After roles in finance, Kevin and Donna Gruneich’s second act is in film production. Full of financial and creative instincts, they have not only launched their own careers, but those of many others.

Collecting epiphanies
Andrew James (BBA14) went to Design Miami in 2019 to learn about the collectible design world. Just 5.5 years later, he’s navigating the upper echelon as associate director of a posh gallery in New York City.

InvestHer wins!
Tippie’s InvestHer was honored as the University of Iowa’s Outstanding Student Organization of the Year in 2024, taking home the prize over 500 other groups.

3 people / 3 questions
Hear from NY Giants Linebacker Coach Charlie Bullen (BBA08), Assistant Professor Maris Jensen, and Collins Aerospace's Aaron Nibaur (BBA21) about who's inspiring them and more.

Golf tips with Mac McClear
Former Iowa golf standout Mac McClear (BBA23) is valiantly grinding his way towards a spot on the PGA Tour. As for us mere mortal hackers, he has some simple tips to shave some strokes.
Alumni updates
Andrew Code (BBA80/MBA81), pictured here with Dean Amy Kristof-Brown, was awarded a Hancher Finkbine Medallion from the University of Iowa. Code is a business innovator, global health advocate, and the founder, partner, and chairman of Promus. He is also the president of the Code Family Foundation, through which he generously supports programs and scholarships in business, nursing, and international programs at Iowa.

Exchange is the award-winning annual publication for alumni and friends of the Department of Finance at the University of Iowa Tippie College of Business.
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Contact the editors at tippie-exchange@uiowa.edu.