Everything must be marketed
From the benefits of joining a new health club to encouraging mutual fund managers to invest in your company—at every level of business, marketing is needed to help the business succeed. And technology has changed the way we market. From managing a household brand to analyzing consumer purchasing trends, marketers bring awareness of a product to a customer. A Tippie marketing education prepares you to take on the varied marketing roles and succeed in an always-evolving industry.
Academic programs
Marketing Major
The Tippie BBA in Marketing offers five optional concentrations that allow you to tailor your degree to your specific interests and career goals.
PhD in Marketing
The increase in consumer data provides great fodder for students in the Marketing PhD Program. Placements are both in industry and academia.
Marketing Certificate
This graduate-level certificate ensures that you have a firm handle on the latest in marketing trends and how they can be applied to your business.
93 %
Marketing alums employed or in grad school
within 6 months of graduation, 2020
$ 52,000
Average starting salary for marketing grads
Class of 2022
5
Optional concentrations
Retailing & e-commerce, professional sales management, product & brand management, marketing communication & strategy, and marketing research & analytics
Faculty
The Tippie College’s Department of Marketing includes expert faculty who conduct cutting-edge research (think measuring your brain’s decision-making via MRI) as well as industry experts who are stars in the classroom.
Faculty research
Using the latest in research technology, Tippie’s marketing faculty focus their efforts on a variety of subjects, from consumer behavior to psychological ownership to data analytics.
Marketing Institute Advisory Board
A group of marketing experts and Tippie marketing alumni who provide guidance and feedback to Tippie marketing students and faculty.
Department highlights
Marketing Institute
Employers are impressed with the experience Marketing Institute students receive while working on projects for real-world clients.
Field Studies in Marketing
Gain real-world marketing experience. Consult for an actual business client. Solve marketing challenges. Apply what you’ve learned in class—conduct market research, propose creative solutions, and impress your client.
American Marketing Association
Helps marketing students develop a competitive advantage through professional networking trips, fundraising activities, and a case competition.
Recent news
Announcing the 2025 Tippie Alum and Young Alum of the Year
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Recreational investments
Buy my rizz product, bro? UI study finds slang backfires miserably in marketing
Tippie study: Bruh, using slang to vibe with consumers doesn’t slap
Bruh, using slang to vibe with consumers doesn’t slap
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How to: Pop
Why all business schools should teach storytelling
Contact us
Marketing Department
S252 Pappajohn Business Building
business-college-marketing@uiowa.edu
319-335-1013
Support us
Your gift to the Department of Marketing at the Tippie College of Business helps fund future innovations and initiatives.