Tippie student Stephanie Ramos among Poets & Quants best and brightest
Friday, April 3, 2026
The marketing major was also named one of the Tippie Top 21
The great Old Navy pricing experiment
Tuesday, March 31, 2026
Associate professor Peggy Stover explains how the changing price of leggings reveals evolving shopping habits.
How to declutter, using a trick that makes spring cleaning easier
Tuesday, March 24, 2026
A new study from the Tippie College of Business explains why it's so hard to throw things away and offers suggestions to make it easier.
Marketing students offer advice to the UFL
Friday, March 20, 2026
The United Football League (UFL) kicks off its third season this month and Tippie marketing students are using it as a learning tool.
Kristof-Brown appointed to second term as dean of the Tippie College of Business
Friday, March 13, 2026
Amy Kristof-Brown, dean of the Tippie College of Business, has been reappointed to a second five-year term, continuing her leadership of the college.
Let me show you to your room
Wednesday, February 18, 2026
Tippie assistant professor of marketing Rin Yoon discusses how psychological ownership can help spur customer loyalty.
Black Friday sales are crucial break-even point for many Iowa merchants
Friday, November 28, 2025
Professor Peggy Stover says a good Black Friday weekend can sometimes make up for 11 months of sluggish sales.
UI researcher investigates why lonely people tend to buy things they don’t need
Friday, November 21, 2025
Professor Alice Wang's research indicates people who feel they are in a relationship deficit are more likely to over-spend.
Experts warn prediction markets raise match fixing risks amid NBA sports betting scandal
Friday, October 31, 2025
Risks of match fixing are increasing, says Tippie professor Tom Gruca, who heads up the Iowa Electronics Market.
Why are even the best credit card rates still so high?
Thursday, October 2, 2025
Tippie visiting marketing professor Jintao Zhang said there are several ways consumers can take advantage of 0% introductory rates.