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Fighting cancer with data
Thursday, September 25, 2025
Professor Patrick Fan and the analytics revolution in cancer care.
Brands speaking slang
Saturday, September 20, 2025
Tippie's Alice Wang and Bryce Pyrah joined the Journal of Marketing Research's podcast "How I Wrote This" on the topic of workplace language.
Interstate highway lanes for autonomous trucks could move freight more efficiently, UI study says
Sunday, September 14, 2025
Research from Qi Luo, assistant professor of business analytics, suggests combining human and robotic driving could create much more effeciency in freight hauling.
RIP cool millennial brands
Monday, August 18, 2025
Tippie professor Dhananjay Nayakankuppam uses the rise and fall of boubon as an example of products falling in and out of fashion.
Fraud is everywhere, just waiting to be revealed
Sunday, August 17, 2025
Tippie researcher Erik Lie helped expose one of the biggest corporate scandals in history 20 years ago, and says corporate fraud continues to be a significant and evolving threat.
Want to retain your CFO? A new study points to empowering a great chief accounting officer
Thursday, August 7, 2025
The study was conducted by researchers from the University of Iowa, the University of Arizona and the University of North Florida
Utilizing "loud budgeting" to control spending
Friday, August 1, 2025
Tippie researcher Jintao Zhang said the viral trend has both positives and negatives.
Medicaid cuts could cause more challenges for expectant mothers
Thursday, July 24, 2025
A study co-authored by Tippie Professor Tom Gruca shows rural expectant mothers are likely to be harmed by Medicare cuts.
Medicaid cuts could complicate care in rural Iowa
Wednesday, July 16, 2025
Tippie professor Tom Gruca says his research indicates growing challenges for delivering health care in rural areas due to the cuts.
What NFTs and Antique Roadshow have in common
Friday, June 27, 2025
Assistant Professor Soogand Alavi says it's all about provenance.
Don't be a jerk at your day job
Tuesday, June 24, 2025
Professor Jennifer Nahrgang says employees working side gigs need to take care to remain engaged in their original job.
Timing is money
Friday, June 6, 2025
Research by professor Erik Lie suggests some corporate leaders are timing market-moving announcements around their scheduled stock options.
How tariffs may impact Iowa’s economy: UI economist explains trade risks
Tuesday, June 3, 2025
Tippie economics professor Anne Villamil says tariffs can be useful, but need to be implemented carefully to avoid trade chaos.
Young adults want to buy insurance through the car dealer. Do they risk a bum deal?
Friday, May 30, 2025
Tippie associate professor Peggy Stover says asking questions is key to getting a good deal.
Tips for lowering car insurance rates
Monday, May 26, 2025
Tippie associate professor Peggy Stover shares tactics for spending less.
Tariffs are about to make your beauty routine a lot more expensive
Monday, April 28, 2025
Cosmetic treatments are deeply entwined with international trade, explains professor Anne Villamil.
Five reasons annuity issuers like selling RILAs
Tuesday, April 22, 2025
Finance professor Cameron Ellis discusses indexed annuities.
Don’t let ‘side hustle’ turn you into a jerk at your full-time job
Monday, April 21, 2025
Autonomy is one of the strongest predictors of job satisfaction, according to professor Jennifer Nahrgang.
Cash or miles? Which makes more sense as a credit card reward
Friday, April 18, 2025
Cash back may be more immediate, but you get more bang for the buck with miles
Former Iowa, NFL standout Micah Hyde embraces full-circle experience with Iowa business students
Wednesday, April 16, 2025
Tippie professor Joe Sulentic's class drafted to help out with charity golf outing
Buy my rizz product, bro? UI study finds slang backfires miserably in marketing
Friday, April 11, 2025
A study by Tippie doctoral student Bryce Pyrah finds when companies try to market themselves as cool using slang, it can be disastrous.
Tippie study: Bruh, using slang to vibe with consumers doesn’t slap
Wednesday, April 9, 2025
Researchers - inlcluding professor Alice Wang and doctoral student Bryce Pyrah - used a series of experiments to gauge consumer response to brand social media posts
Deep space logistics
Monday, February 24, 2025
Although deep space is a vacuum, NASA's exploration of it doesn't happen in one. They need the best minds of our generation, including Tippie researchers, to get there.
Forced optimism: Experts address how toxic positivity erodes corporate culture
Wednesday, January 15, 2025
Being positive is good, but putting up a false veneer and pretending problems don't exist can be a big problem for companies, according to research from two Tippie professors.
University of Iowa business researchers eye new ‘last-mile’ delivery methods, technology
Sunday, December 22, 2024
Professor Ann Campbell says improving efficiency in last-mile delieveries can benefit consumers.
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