Articles from July 2022

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UI bringing back major in insurance

Friday, July 29, 2022
The University of Iowa plans to offer a major in Risk Management and Insurance starting in the fall of 2023 as a way to strengthen the state’s largest non-agriculture economic sector.
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How important are founders to brand authenticity?

Wednesday, July 27, 2022
A university study finds that, although brand essence, or authenticity, ideally comes through an association with the creator, one other proxy to measure essence is the recipe and manufacturing process. The study from the University of Iowa’s Tippie College of Business explored the brand essence of Ghirardelli Chocolate, whose founder, Domenico Ghirardelli, died in 1894.
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Survey finds lack of understanding about what Iowa midwives do

Wednesday, July 27, 2022
Professor Peggy Stover, director of the U-I’s Undergraduate Marketing Institute, says she was shocked at how little people knew about the midwife profession. “In addition to birth care, prenatal care and post delivery care,” Stover says, “midwives also offer women’s wellness checkups, birth control, menopausal care.”
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For Entrepreneurs Looking to Raise Money, It Pays to Turn to Their College Alumni Network

Wednesday, July 27, 2022
If the entrepreneur and investor share the same alma mater, it’s more likely that they will make a deal—and for more money.
Aerial photograph of the Pappajohn Business Building

Tippie adds new Risk Management and Insurance major

Wednesday, July 27, 2022
A new risk management and insurance major will be offered at the University of Iowa’s Tippie College of Business starting in the fall of 2023, helping to strengthen the state’s largest non-agriculture economic sector.
Des Moines Business Record logo

5 thoughts on business leadership, corporate social responsibility

While visiting the University of Iowa for the Des Moines Business Record's Fearless initiative, Editor Emily Barske sat down with Tippie Associate Professor Beth Livingston. Here are a few takeaways for business leaders related to management strategy from that interview.
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Seven top University of Iowa female leaders on gender representation

Tuesday, July 26, 2022
Earlier this year the University of Iowa was recognized nationally for gender representation in leadership among top higher education institutions. The study by the Eos Foundation looked at representation in key positions, including President Wilson and Dean Kristof-Brown.
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Do nice guys always finish last in the workplace? A University of Iowa study has an answer

Thursday, July 21, 2022
A University of Iowa researcher set out to discover whether the old adage is true, that "nice guys finish last." Her finding, after years of research? Niceness can actually help put someone ahead in the workplace.
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University of Iowa welcomes summer cohort of professionals from Africa

“They will be Iowa’s ambassadors to Africa, learning our way of doing things and bringing Iowa values back to their homes,” says Dimy Doresca, director of the UI Institute for International Business. “The visits will also have an economic development impact, as the fellows will build connections with Iowans who want to conduct business in Africa.”
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Twitter Has Entered the Elon Musk Twilight Zone

Monday, July 18, 2022
In the tortured deal’s alternate reality, it makes sense for the company’s leaders to try and force Musk to take over—but things will get tricky if they succeed. Tippie's Michele Williams spoke to WIRED about negotiations and what might deescalate tensions.